Marketing Lead Coordinator
Baxter International Inc.
Marketing Innovation Manager
Nestle
full-time
Posted on:
Location Type: Hybrid
Location: Chicago • Florida, Illinois, New Jersey, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $120,000 - $150,000 per year
Job Level
Mid-LevelSenior
About the role
- Build and commercialize 3-5 year innovation pipelines to drive incremental sales growth and meet financial objectives
- Lead both short-term opportunity development and long-term strategic innovation planning across key brands, aligning with brand positioning and consumer demand
- Analyze and identify new whitespace innovation opportunities and benefit spaces, collaborating with the R&D team to assess viability and develop product concepts that address unmet consumer needs and drive differentiation
- Partner with Consumer Insights and Data Analytics teams to identify omnichannel trends and create actionable learning plans
- Guide new products through the stage-gate approval process with the Project Management team, overseeing all aspects from concept to commercialization
- Collaborate with Medical, Regulatory, and Legal teams to develop differentiated product claims and supporting strategies
- Work with Sales Strategy to establish pricing, distribution targets, volume projections, and compelling sales narratives
Requirements
- Bachelor's degree in marketing or a related field; MBA preferred
- 5+ years of experience in Brand Management and New Product Innovation, with a focus on building brands and driving business growth
- Proven success in delivering consumer packaged goods innovation and developing 3-5 strategic innovation initiatives
- Strong financial acumen and expertise in P&L management
- Ability to analyze business and category trends to develop effective strategies and marketing programs that drive results
- Deep understanding of consumer insights and positioning
- Travel: 25-35%
Benefits
- Performance-based incentives
- 401k with company match
- Healthcare coverage
- Broad range of other benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand managementnew product innovationfinancial acumenP&L managementdata analyticsstage-gate approval processconsumer insightsmarketing programsstrategic innovation initiativesomnichannel trends
Soft skills
leadershipcollaborationanalytical thinkingstrategic planningcommunicationproblem-solvingcreativityadaptabilityproject managementconsumer demand understanding
Certifications
Bachelor's degree in marketingMBA
