Marketing

• Analyze marketing campaign performance across channels to identify what is and isn’t working in our growth marketing initiatives
• Support reporting and dashboarding efforts to track key marketing KPIs
• Assist in evaluating marketing effectiveness by evaluating campaigns in terms of ROI, CPA, and other efficiency metrics
• Collaborate cross-functionally with marketing, operations, and other analysts to understand campaign goals and translate them into measurable outcomes
• Identify opportunities to improve our data stack by simplifying processes like the complex conditional logic that goes into identifying marketing channels
• Ensure data accuracy and consistency across reporting tools and platforms
• Present findings in a clear, actionable format to stakeholders across Marketing, Growth, and Strategy teams

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