Marketing Lead Coordinator
Baxter International Inc.
Marketing Analytics Analyst
Warner Bros. Discovery
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $91,140 - $169,260 per year
Job Level
Junior
Tech Stack
SQLTableau
About the role
- Analyze marketing campaign performance across channels to identify what is and isn’t working in our growth marketing initiatives
- Support reporting and dashboarding efforts to track key marketing KPIs
- Assist in evaluating marketing effectiveness by evaluating campaigns in terms of ROI, CPA, and other efficiency metrics
- Collaborate cross-functionally with marketing, operations, and other analysts to understand campaign goals and translate them into measurable outcomes
- Identify opportunities to improve our data stack by simplifying processes like the complex conditional logic that goes into identifying marketing channels
- Ensure data accuracy and consistency across reporting tools and platforms
- Present findings in a clear, actionable format to stakeholders across Marketing, Growth, and Strategy teams
Requirements
- 1+ years of experience in analytics, preferably in marketing, digital media, e-commerce, or streaming
- Proficiency in SQL for querying and analyzing data
- Experience with data visualization tools (e.g., Looker, Tableau, Power BI)
- Familiarity with marketing concepts such as ROI, ROAS, LTV, and attribution
- Strong attention to detail and a logical mindset
- Ability to manage multiple tasks and meet deadlines in a dynamic environment
- Excellent communication skills and a collaborative approach to problem-solving
Benefits
- Health insurance coverage
- Employee wellness program
- Life and disability insurance
- Retirement savings plan
- Paid holidays and sick time
- Vacation
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SQLdata analysisdata visualizationmarketing effectiveness evaluationROI analysisCPA analysisefficiency metricsconditional logic
Soft skills
attention to detaillogical mindsettask managementdeadline managementcommunicationcollaborationproblem-solving
