Marketing Lead Coordinator
Baxter International Inc.
Retention Marketing Associate
Bespoke Post
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $70,000 - $85,000 per year
Job Level
JuniorMid-Level
About the role
- Own all campaigns QA and operations: Lead the end-to-end QA process for our email and SMS campaigns (automated flows and one-time sends), ensuring flawless execution, timely deployment, and adherence to brand and technical standards.
- Support campaign briefing and production to drive personalization: Help shape campaign briefs, coordinate with creative and copy teams, and manage workflows to bring campaigns to life with clear timelines and expectations
- Contribute to retention and engagement efforts: Execute omni-channel lifecycle journeys to boost retention, focusing on optimizing experiences across touchpoints like cross-sell, churn prevention, winback and loyalty
- Drive data-informed execution: Support the pull and interpretation of performance metrics to inform testing, segmentation, and journey enhancements. You’ll help translate insights into operational improvements.
- Execute on the promotional and editorial calendar: Maintain alignment on key moments, working closely with content, retention, and merchandising teams to deliver personalized, high-performing campaigns.
- Maintain consistent website updates reflecting the marketing calendar such as: promotional banners, landing pages, and messaging to align with the retention marketing calendar and ensure timely, relevant customer experiences.
- Support the Growth team’s day-to-day execution and optimization of paid media campaigns, including ad building, creative testing, budget allocation, and A/B testing across all dimensions (creatives, landing pages, etc.)
- Contribute to ad-hoc projects and operational tasks that help the marketing team scale more efficiently.
Requirements
- 2-4 years of marketing experience with an e-commerce first brand/retailer
- Experience working with Klaviyo and/or Sailthru an added bonus
- Skilled email coder using HTML, CSS, template scripting a plus
- Excellent communication skills and attention to detail
- Ability to execute and QA day-to-day operational tasks flawlessly
- Analyzing and reporting program performance expertise to proactively report on campaigns impact, users behaviors and experimental results/learnings
- A cross-functional collaboration mindset with experience working in cross-functional project teams in a startup environment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
email codingHTMLCSStemplate scriptingdata analysisA/B testingcampaign QAperformance metrics interpretationomni-channel marketingretention marketing
Soft skills
communication skillsattention to detailcross-functional collaborationproject managementoperational executionproblem-solvingcreativitytime managementadaptabilityteamwork
