Demand Generation Manager
Smart City Apartment Locating
Local Performance Marketing Specialist
Neighborly®
full-time
Posted on:
Location Type: Hybrid
Location: Waco • Texas • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Integrated marketing plan tracking and coaching recommendations to franchise owners
- Monitor, track and coach franchise business owners on their local integrated marketing plans, channel/tactic mix and programs that align with the customer journey and marketing funnel
- Monitor key marketing performance metrics, both online and offline customer and engagement analytics, with emphasis on franchise owners total qualified leads, cost per lead
- Present pre-opening and grand-opening marketing plans during onboarding training sessions, and coach franchise business owners on their first- and second-year integrated marketing plan recommendations
- Sell in local programs with recommendations provided to individual franchise owners, and/or capture of their local marketing plan
- Develop roll up reporting on franchise business owner participation in key programs that drive qualified leads and revenue; supporting your manager in analytics review and monitoring performance KPI’s
Requirements
- 3+ years marketing experience ideally within a franchise service or retail industry
- 3+ years’ experience with digital marketing, highly analytical and data-driven
- Strong track record of delivering results in a high growth environment, with the ability to interpret, analyze and present metrics and trends
- Possess excellent diplomatic skills and relationship building qualities
- Outstanding communication skills (written and verbal) and ability to influence at all levels within the organization
- Four-year college degree in Marketing or related field
Benefits
- Check out our benefits offerings here: Neighborly Benefits (flimp.live)
- Financial Benefits: Equity and bonus opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingmarketing performance metricscustomer engagement analyticsdata analysisreportingKPI monitoringmarketing plan developmentlead generationlocal marketing strategiesmarketing funnel
Soft skills
diplomatic skillsrelationship buildingcommunication skillsinfluencing skillscoachinganalytical thinkingpresentation skillsresults-orientedcollaborationadaptability
