Performance Marketing

• Integrated marketing plan tracking and coaching recommendations to franchise owners
• Monitor, track and coach franchise business owners on their local integrated marketing plans, channel/tactic mix and programs that align with the customer journey and marketing funnel
• Monitor key marketing performance metrics, both online and offline customer and engagement analytics, with emphasis on franchise owners total qualified leads, cost per lead
• Present pre-opening and grand-opening marketing plans during onboarding training sessions, and coach franchise business owners on their first- and second-year integrated marketing plan recommendations
• Sell in local programs with recommendations provided to individual franchise owners, and/or capture of their local marketing plan
• Develop roll up reporting on franchise business owner participation in key programs that drive qualified leads and revenue; supporting your manager in analytics review and monitoring performance KPI’s

Local Performance Marketing Specialist

Enterprise Demand Generation Manager

Paid Media Manager

Demand Generation Manager

Business Performance Optimization Consultant, Revenue Integrity

Paid Social Creative Producer