Manager, Digital Demand Generation
Udemy
Senior Demand Generation Marketing Manager
Commerce
full-time
Posted on:
Location Type: Hybrid
Location: Austin • Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $96,000 - $160,000 per year
Job Level
Senior
About the role
- Lead pipeline creation
- Design and execute integrated campaigns
- Continuously optimize for conversion, velocity, and ROI
- Track and measure campaign performance
- Leverage data and insights to inform campaign strategy
- Collaborate with senior leaders to establish strategic plans
Requirements
- 5+ years of demand generation marketing experience
- Demonstrated success with end-to-end campaign design
- Experience in audience analysis, messaging, content and journey mapping
- Familiarity with inbound and outbound channels
- Experience with SalesForce, Marketo, 6Sense, Asana, Confluence
- Bachelor degree in Marketing, Communications, or similar field preferred
Benefits
- Inclusion and Belonging
- Equal opportunity employer
- Reasonable accommodations for individuals with disabilities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generation marketingcampaign designaudience analysismessagingcontent mappingjourney mappingconversion optimizationROI measurement
Soft skills
collaborationstrategic planning