Manager, Digital Demand Generation
Udemy
Manager, Digital Demand Generation
Udemy
full-time
Posted on:
Location Type: Hybrid
Location: Denver • Colorado, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $126,000 - $157,000 per year
Job Level
SeniorLead
About the role
- Lead, coach, and develop a team of 2 paid search specialists while directly contributing to campaign strategy and execution.
- Build and evolve the digital acquisition roadmap, aligning with demand generation strategy and exploring opportunities for channel expansion.
- Own pipeline and performance targets, defining KPIs and turning insights into optimizations.
- Partner with web development, paid social, campaign managers, media planning, marketing operations, and other functions to deliver high-quality, on-time, conversion-optimized work.
- Foster a culture of testing and experimentation, continuously piloting new approaches to improve efficiency and impact.
- Set clear goals, own performance targets, and shape digital programs to reach new customers and scale growth for Udemy Business.
Requirements
- 8-10 years of digital marketing experience with proven expertise in paid search.
- 2+ years of people management experience, with a track record of coaching and developing high-performing teams.
- Proven success driving measurable B2B pipeline through digital channels.
- Experience building roadmaps, defining KPIs, and leveraging analytics to guide optimization strategies.
- Practical experience using digital marketing platforms including Google Ads, Microsoft Advertising, and Google Analytics.
- Additional experience in content syndication, web, paid social, SEO, and other channels is a plus.
- Capable of guiding a team while contributing to the planning and execution of high-impact work in a fast-moving environment.
Benefits
- In addition to a base salary, this role is also eligible for equity.
- Full access to Udemy courses.
- A monthly UDay to invest in yourself.
- A budget to spend on whatever helps you improve.
- Benefits vary by region; refer to region-specific benefits pages for Australia, India, Ireland, Mexico, Turkiye, and the US.
- Benefits built to provide you and your family with protection and care and easy access to the right coverage when you need it most.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingpaid searchB2B pipelinecampaign strategyKPI definitionanalyticscontent syndicationSEOchannel expansionoptimization strategies
Soft skills
leadershipcoachingteam developmentgoal settingperformance managementcollaborationtesting cultureexperimentationcommunicationadaptability