Manager, Digital Demand Generation
Udemy
Manager, Digital Demand Generation
Udemy
full-time
Posted on:
Location Type: Hybrid
Location: Austin • Colorado, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $126,000 - $157,000 per year
Job Level
SeniorLead
About the role
- Lead, coach, and develop a team of 2 paid search specialists while directly contributing to campaign strategy and execution.
- Build and evolve the digital acquisition roadmap, aligning with demand generation strategy and exploring opportunities for channel expansion.
- Own pipeline and performance targets, define KPIs, and turn insights into optimizations to meet or exceed goals.
- Partner with web development, paid social, campaign managers, media planning, marketing operations, and other functions to deliver high-quality, on-time, conversion-optimized work.
- Foster a culture of testing and experimentation, continuously piloting new approaches to improve efficiency and impact.
- Set clear goals, own performance targets, and shape digital programs critical to how Udemy Business reaches new customers and scales growth.
Requirements
- 8-10 years of digital marketing experience with proven expertise in paid search.
- Experience running paid search and content syndication campaigns and managing digital acquisition programs.
- 2+ years of people management experience with a track record of coaching and developing teams.
- Proven success driving measurable B2B pipeline through digital channels.
- Experience building roadmaps, defining KPIs, and leveraging analytics to guide optimization strategies.
- Practical experience using digital marketing platforms including Google Ads, Microsoft Advertising, and Google Analytics.
- Skilled at defining KPIs, monitoring performance across campaigns and channels, identifying trends or gaps, and using data to inform strategy.
- Ability to influence cross-functionally and partner with web development, paid social, campaign managers, media planning, and marketing operations.
- Capable of guiding a team while contributing to planning and execution in a fast-moving environment.
Benefits
- In addition to a base salary, this role is also eligible for equity.
- Full access to Udemy courses.
- A monthly UDay to invest in yourself.
- A budget to spend on whatever helps you improve.
- Region-specific benefits and coverage (see Australia Benefits, India Benefits, Ireland Benefits, Mexico Benefits, Turkiye Benefits, US Benefits).
- Benefits designed to provide protection and care for you and your family (varies by region).
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingpaid searchcontent syndicationcampaign strategyKPI definitionanalyticsoptimization strategiesB2B pipeline developmentdigital acquisition programsperformance monitoring
Soft skills
team leadershipcoachingdevelopmentinfluencingcross-functional collaborationgoal settingtesting and experimentationstrategic thinkingcommunicationadaptability