Performance Marketing

• Lead paid search and SEO strategy to grow profitable traffic and conversions
• Manage and mentor the Digital Marketing team across paid social, email, and campaign execution
• Build and optimize website funnels through CRO, A/B testing, and landing page enhancements
• Develop and execute omnichannel campaigns to support Smart City Concierge referrals and partnerships
• Forecast, manage, and optimize multimillion-dollar budgets across digital channels
• Create and delegate SEO-driven content, ensuring optimization for search engines and AI-powered platforms
• Partner cross-functionally with brand, design, and sales leadership to align growth strategies
• Track performance across channels with GA4, Looker Studio, or similar, delivering transparent ROI reporting
• Identify and test new acquisition opportunities, platforms, and partnerships to expand growth

Demand Generation Manager

Enterprise Demand Generation Manager

Paid Media Manager

Senior Enterprise Demand Generation Analyst

Demand Generation Manager

Business Performance Optimization Consultant, Revenue Integrity