Senior Demand Generation Marketing Manager
Commerce
Demand Generation Manager
Smart City Apartment Locating
full-time
Posted on:
Location Type: Hybrid
Location: Denver • Colorado, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $90,000 - $100,000 per year
Job Level
Mid-LevelSenior
About the role
- Lead paid search and SEO strategy to grow profitable traffic and conversions
- Manage and mentor the Digital Marketing team across paid social, email, and campaign execution
- Build and optimize website funnels through CRO, A/B testing, and landing page enhancements
- Develop and execute omnichannel campaigns to support Smart City Concierge referrals and partnerships
- Forecast, manage, and optimize multimillion-dollar budgets across digital channels
- Create and delegate SEO-driven content, ensuring optimization for search engines and AI-powered platforms
- Partner cross-functionally with brand, design, and sales leadership to align growth strategies
- Track performance across channels with GA4, Looker Studio, or similar, delivering transparent ROI reporting
- Identify and test new acquisition opportunities, platforms, and partnerships to expand growth
Requirements
- High School Diploma or equivalent required; Associate’s or Bachelor’s Degree in marketing, communications, business, or related field preferred
- Minimum of 3-5 years of digital marketing experience
- 3+ years of experience in SEO, SEM and PPC
- 2+ years of experience in SEM copywriting
- Experience managing budgets over $5M annually preferred
- Experience managing campaigns that drive revenue through e-commerce or strategic partnerships
- Experience in inbound marketing, including SEO, SEM, email, and content marketing
- Experience developing content across multiple digital platforms (blog, email, landing pages, paid ads)
- Proven track record of writing both short-form (ads, headlines, calls-to-action) and long-form (blogs, email, SEO content) copy
- Experience in creating end-to-end reports and KPI dashboards for leadership that leverages sheets or Excel and analytics, reporting across the marketing funnel (CTR, conversion rate, CPA, ROAS)
Benefits
- Eligibility for medical, dental, and vision coverage as well as a 401(k) plan subject to plan terms.
- Eligibility for company-paid benefits such as company-paid and voluntary life insurance, short & long-term disability, and parental leave subject to applicable waiting periods.
- Flexible PTO
- Company-Recognized Paid Holidays
- Monthly cell phone stipend (remove this if the role is provided a cell phone)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOSEMPPCCROA/B testingdigital marketingcontent marketingcopywritinganalyticsKPI dashboards
Soft skills
leadershipmentoringcross-functional collaborationstrategic planningcommunicationbudget managementperformance trackingcontent delegationgrowth strategy alignmentacquisition opportunity identification
