Smart City Apartment Locating

Marketing

• Develop content supporting lead generation, customer acquisition, recruiting, and marketing goals across social media and other channels
• Own marketing content for assigned local markets, including websites, blogs, social media, advertisements, and email marketing
• Maintain content calendars focused on organic brand growth, lead generation, and cost per lead
• Create, execute, analyze, and manage marketing initiatives across platforms
• Generate leads through social media, email marketing, and other efforts
• Adjust posting strategies based on current business needs
• Convey the brand voice through copywriting while maintaining brand guidelines
• Work with influencers and partners on brand awareness campaigns
• Manage and update website content, including leases, listings, and blogs
• Support digital advertising and email marketing efforts
• Develop employer-brand and recruiting content
• Serve as the social media point of contact and subject matter expert
• Collaborate with local market partners to promote properties and apartment content
• Support cross-departmental campaigns, market insights, recruiting, and culture content
• Communicate with team leadership regarding platform performance, reporting, escalations, and feedback
• Develop content governance guidelines and editorial strategy
• Own and execute the blog content strategy and content calendar
• Audit content across platforms and departments for brand consistency
• Create periodic department, team, functional, and market insight reports
• Plan and participate in company-promoted events and collect promotional assets
• Participate in local city and team meetings and execute ideas for market needs
• Assist with efforts in other markets as needed
• Partner with creative team members on marketing collateral and campaigns
• Participate in brainstorming to solve business problems and improve creative quality
• Perform other duties as assigned

Marketing Manager