Smart City Apartment Locating

Marketing

• Develop content that supports the company’s lead generation, customer acquisition, recruiting, and other marketing goals across social media and other marketing channels for assigned market(s).
• Maintain Content Calendars, in collaboration with the Marketing Team, to focus heavily on growing our organic brand, supporting lead generation efforts, and maintaining a healthy cost per lead in all markets.
• Create, execute, analyze and manage a variety of marketing initiatives for platforms of the assigned market.
• Generate leads through social media, email marketing, and other marketing efforts.
• Be agile and adjust posting strategies based on current business needs.
• Convey the brand “voice” through copywriting while maintaining brand guidelines.
• Work with Influencers and partners to post content for brand awareness campaigns.
• Manage and update website content including leases, listings, and blogs.

Marketing Manager