Marketing Manager

Smart City Apartment Locating

Marketing Manager creating localized content and campaigns for Smart City Locating’s apartment markets. Driving leads, brand awareness, recruiting, and property promotion across digital channels.

Posted 8/10/2026full-timeNashville • Tennessee • 🇺🇸 United StatesJuniorMid-Level💰 $60,000 - $65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in content development and marketing strategies across digital platforms, with a strong focus on lead generation, brand voice, and social media engagement. Proficient in managing content calendars and executing marketing initiatives while ensuring brand consistency and collaboration with local market partners.

Highest-signal resume keywords

Content DevelopmentInbound MarketingSocial Media ManagementCopywritingProject Coordination

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationSEOEmail MarketingDigital AdvertisingLead GenerationShort-Form CopywritingLong-Form CopywritingData AnalysisContent GovernanceBrand Awareness Campaigns

Soft Skills

Attention to DetailTime ManagementEffective CommunicationTeam CollaborationListening Skills

Tools & Technologies

WordPressMailchimpAdobe Creative SuiteCanvaAsanaGoogle WorkspaceExcelCRM PlatformsSocial Media PlatformsSplice

Industry Keywords

Lead GenerationBrand VoiceContent CalendarMarket InsightsDigital MarketingRecruiting ContentCross-Departmental CampaignsPromotional AssetsContent StrategyBusiness Hours Availability

Tech Stack

Tools & technologies

iOSWordPress

About the role

Key responsibilities & impact

Develop content supporting lead generation, customer acquisition, recruiting, and marketing goals across social media and other channels
Own marketing content for assigned local markets, including websites, blogs, social media, advertisements, and email marketing
Maintain content calendars focused on organic brand growth, lead generation, and cost per lead
Create, execute, analyze, and manage marketing initiatives across platforms
Generate leads through social media, email marketing, and other efforts
Adjust posting strategies based on current business needs
Convey the brand voice through copywriting while maintaining brand guidelines
Work with influencers and partners on brand awareness campaigns
Manage and update website content, including leases, listings, and blogs
Support digital advertising and email marketing efforts
Develop employer-brand and recruiting content
Serve as the social media point of contact and subject matter expert
Collaborate with local market partners to promote properties and apartment content
Support cross-departmental campaigns, market insights, recruiting, and culture content
Communicate with team leadership regarding platform performance, reporting, escalations, and feedback
Develop content governance guidelines and editorial strategy
Own and execute the blog content strategy and content calendar
Audit content across platforms and departments for brand consistency
Create periodic department, team, functional, and market insight reports
Plan and participate in company-promoted events and collect promotional assets
Participate in local city and team meetings and execute ideas for market needs
Assist with efforts in other markets as needed
Partner with creative team members on marketing collateral and campaigns
Participate in brainstorming to solve business problems and improve creative quality
Perform other duties as assigned

Requirements

What you’ll need

High School Diploma or equivalent is required
2+ years of marketing or sales experience
Experience developing content across multiple digital platforms is ideal
Experience with new trending social media content is ideal
Experience in inbound marketing
Experience in short-form copywriting for social media captions and display advertising
Experience in long-form copywriting and SEO for website blogs, email marketing, and other content
Proficiency with WordPress or similar CMS
Proficiency with Mailchimp or another email marketing tool
Proficiency with business social media platforms, including Facebook, Instagram, TikTok, and YouTube
Proficiency with Adobe Creative Suite, Canva, Splice, VSCO, or other editing applications
Proficiency with Asana or other project management software
Proficiency with Google Workspace
Experience with Excel or Google Sheets is preferred
Experience using a CRM platform is preferred
Understanding of Mac OSX and iPhone iOS for business
Strong attention to detail
Project coordination skills and ability to meet multiple deadlines
Effective time management and communication skills
Strong listening skills and ability to handle feedback
Ability to work independently and as part of a team
Comfortable with data entry and cold calling
Availability during typical business hours, 8:30am–5:30pm Monday–Friday; availability for escalations outside normal business hours may be needed
Ability to travel locally daily to collect assets from properties
Ability to travel to properties and occasionally to other markets
Must be able to lift up to 25 lbs
Ability to perform standing, walking, bending, kneeling, stooping, and crouching
Must follow safety regulations, compliance measures, and applicable policies and procedures

Benefits

Comp & perks

Eligibility for Bonus(es), dependent on role/department
Eligibility for medical, dental, and vision coverage subject to plan terms
Eligibility for a 401(k) plan subject to plan terms
Company-paid and voluntary life insurance subject to applicable waiting periods
Short-term disability subject to applicable waiting periods
Long-term disability subject to applicable waiting periods
Parental leave subject to applicable waiting periods
Flexible PTO
Company-Recognized Paid Holidays
Company Issued Computer & Cell Phone