Senior Director, Solutions Engineering
iSpot.tv
Tableau
Director, Audience Strategy and Enablement
NBCUniversal
full-time
Posted on:
Origin: • 🇺🇸 United States • California, Pennsylvania
Visit company websiteSalary
💰 $155,912 - $244,499 per year
Job Level
Lead
Tech Stack
SQLTableau
About the role
- Serve as the business lead and organizational owner of the Xumo Identity Platform.
- Work closely with ad sales, editorial, marketing, content, product, and technology teams to integrate audience segmentation models into the broader analytics functions.
- Draft and manage requirements and other supporting business documentation.
- Define and execute the roadmap for leveraging the platform across teams and business units.
- Develop and refine audience segmentation strategies to support personalization, targeting, and campaign effectiveness.
- Collaborate with analytics, marketing, product, and revenue stakeholders to identify and activate high-impact use cases.
- Establish processes and best practices for segment governance, audience taxonomy, and performance tracking.
- Advocate for data-driven decision making across the organization by evangelizing the platform’s capabilities and insights.
- Track performance and ROI of targeted campaigns.
- Stay up-to-date on industry trends and best practices in data backed audience development and segmentation.
- Regular, consistent and punctual attendance.
- Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
- Other duties and responsibilities as assigned.
Requirements
- Proven expertise in developing and implementing custom audience segmentation using demographic, behavioral, and product usage data.
- Understanding of data governance and global data privacy regulations, ensuring compliance across audience data strategies.
- Experience in digital advertising.
- Experience working with DMP’s & Ad Measurement companies.
- Outstanding collaboration and partnering abilities.
- Ability to work effectively at various levels of organization.
- Strong written and verbal communication skills.
- Responds constructively to new demands, priorities, or challenges.
- Ability to handle multiple competing priorities in a fast-paced environment.
- Demonstrated ability to drive large-scale transformation within a complex organization.
- Experience with Tableau & SQL a plus.
- Bachelor's Degree (preferred) or combination of coursework and experience.
- 10 Years + relevant work experience.
