Content
Meter
Mid · Seniorfull-time$130k–$200k / yearCalifornia · 🇺🇸 United States
Posted: 9 days agoSource: jobs.ashbyhq.com
Director, Marketing and Strategic Communications
Murj | Empowering Modern Cardiac Device Care
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Own the narrative: Build and maintain the messaging ladder (company → solutions → proof) aligned to product and revenue goals; make complex clinical/technical topics simple and useful for buyers and clinicians.
- Lead content & editorial: Run a clear brief → draft → review → publish workflow with a working calendar; enforce clinical/legal review SLAs.
- Design (player-coach): Govern the design system (templates, accessibility); personally create/refine decks, one-pagers, landing-page visuals, event kits, and diagrams when needed.
- Support demand generation: Produce conversion-ready assets (LPs, emails, ads) with clear offers, proof, and CTAs; partner with Web/SEO on pages that convert.
- Enable the field: With PMM & Sales Enablement, deliver pitch flow, objection handling, “how-it-works” explainers, and ROI visuals that are easy to learn and use.
- Stay ahead of the market: Maintain a crisp view of segments, competitors, and alternatives; curate a proof library (outcomes, clinician quotes, data) mapped to claims.
- Measure & improve: Ensure assets are trackable in HubSpot/Salesforce; partner with Marketing Ops on attribution, dashboards, and continuous improvements.
- Lead people & partners: Coach writers/designers; manage agencies/contractors (PR/analyst, creative, video) with tight briefs, budgets, and QA.
- Travel expectations: 21-30%: Occasional travel for meetings or events
Requirements
- Exceptional writing/editing and communication: clear structure, strong headlines and CTAs; can tailor tone for clinicians, operators, and execs; turn data into a persuasive narrative.
- 8–12+ years in B2B tech/healthcare marketing or communications; portfolio showing strategic narrative and design execution.
- Proven ability to turn complex concepts into conversion-ready assets that support lead gen, nurture, and sales.
- Experience partnering with Product Marketing (GTM), Sales Enablement, and Growth/Demand; deadline-reliable.
- Working familiarity with HubSpot and Salesforce (content tagging, campaign setup, reporting inputs).
