Sales & Client Success Trainer
First Stop Health
Director of Product Marketing
Knit
full-time
Posted on:
Origin: • 🇺🇸 United States • District of Columbia, Illinois, New York
Visit company websiteJob Level
Lead
About the role
- Lead the strategy, positioning, and execution of product marketing initiatives to drive adoption, revenue growth, and category leadership
- Own full scope of Product Marketing: messaging frameworks, launch execution, enablement, and cross-functional processes
- Serve as the voice of the market connecting customer insights, product development, and commercial goals
- Build scalable workflows and processes and lay groundwork to grow a Product Marketing team over time
- Partner with Sales and Customer Success to develop enablement programs, tools, and materials that increase win rates and drive adoption
- Lead competitive analysis, customer research, and market trends to shape product and GTM strategies
- Orchestrate collaboration between Marketing, Product, Sales, and CS to ensure shared priorities and consistent execution
- Translate Knit’s category vision into product-level proof points and partner with Head of Marketing on thought leadership
- Present product marketing metrics to Head of Marketing and executive leadership
- Balance hands-on execution (crafting materials) with building processes for scale
- Report to Head of Marketing; Director-level ownership of Product Marketing function
- Expected to travel occasionally for industry conferences and Knit in-person team meetings
Requirements
- 8+ years of product marketing experience in B2B SaaS (preferably research tech, martech, or adjacent spaces)
- Strong expertise in developing positioning, messaging, and value frameworks that resonate with enterprise buyers
- Demonstrated ability to create sales enablement materials (battlecards, decks, one-pagers, competitive positioning)
- Experience conducting and synthesizing competitive intelligence, customer insights, and market research
- Exceptional communication skills — able to simplify complex product capabilities into clear, compelling stories
- Ability to thrive in a player-coach environment: setting strategy while executing deliverables hands-on
- Highly organized with the ability to manage multiple launches and priorities simultaneously
- Results-oriented; proven ability to drive adoption, enable cross-functional alignment, and achieve measurable impact
- Nice to haves: experience in market research SaaS or enterprise insights technology, category creation, familiarity with Hubspot/Salesforce/Avoma, partnering with Product Management, light data analysis skills, public speaking experience, international product marketing experience, experience managing and developing teams
