Knit

Data Scientist

• The Advanced Analytics Lead will be the primary driver of advanced methodologies at Knit - establishing best practices, working with researchers to execute on projects, and working closely with our Product and AI Engineering teams as we build capability into our offer.
• The research function is a primary contributor to Knit’s shared business objectives of customer retention and upsells, ultimately measured by Net Revenue Retention (NRR) in addition to supporting the successful acquisition of new business.
• Successful execution of advanced analytics methodologies on client projects, leading to increased project value and client renewals.
• Successful creation of advanced analytics solutions embedded into our product.
• Designing advanced analytics workflows and working with Product & Engineering to implement in the Knit platform.
• Establishing best practices and standards for the application of advanced analytics techniques at Knit.
• Working with Researchers to design and deliver advanced analytics for client projects.
• Recommending research methodologies and designing studies.
• Interfacing with clients to develop new business and communicate insights.
• Guiding questionnaire development for advanced analytics applications.
• Guiding sampling methodology.
• Analyzing data.
• Executing advanced statistical modeling.
• Data mining to derive quantitative based business insights.
• Data visualization.

Advanced Analytics Lead

Growth Marketing

• Own Knit’s growth marketing strategy with full accountability for Sales Qualified Lead (SQL) generation and pipeline contribution.
• Lead and develop the Growth Marketing team, including direct management of Marketing Operations and Content, ensuring strong execution, clear accountability, and scalable systems.
• Design, execute, and optimize integrated growth programs across inbound and outbound channels, including paid, organic, content, events.
• Explore, test, and scale AI-driven outbound and automation initiatives to improve reach, personalization, and efficiency.
• Build and execute lifecycle and customer marketing programs—including nurture, onboarding, and expansion campaigns—that improve conversion, adoption, and expansion, in close partnership with Product Marketing and Customer Success.
• Own the strategic direction and performance goals for events as a growth channel, partnering with Marketing Operations on event execution, sales alignment, and post-event measurement.
• Lead Knit’s content efforts, ensuring programs and assets directly support demand generation and sales priorities.
• Establish clear marketing KPIs, forecasting, and performance reviews tied to pipeline and revenue outcomes.
• Partner with Sales leadership to ensure lead quality, handoff processes, and follow-up rigor across the funnel.
• Collaborate closely with Product Marketing to ensure messaging and campaigns are aligned with positioning and buyer needs.
• Partner closely with Sales Development and potentially manage 1–2 SDRs as part of the broader growth motion (scope to evolve over time).

Director of Growth Marketing

Manager

• Serving as the dedicated research lead for all customers’ projects (on assigned accounts) and serving as the ultimate accountable part for research project success
• Driving and documenting in-depth project scoping to uncover a deep understanding of research objectives and project context to set up project success
• Demonstrate a growth mindset as a solutions architect for customers, educating them on Knit’s research capabilities, consulting with them to adjust for fringe requirements, and proposing solutions to maximize project success - escalating to Research Directors when needs exceed capabilities
• Escalating needs to Research Directors to support troubleshooting when increased risk for project viability or customer impact occurs
• Driving, maintaining, and enriching all customer context to improve Knit’s ability to meet the customers’ custom research needs
• Being the final, customer-ready check and approver on all Knit final topline delivery and presenting the key insights and recommendations directly to the customers
• Participating in continuous innovation on Knit’s AI product to minimize the delta between Knit’s AI output and a human researcher output
• Driving on feedback collection on “the last mile” - uncovering and documenting what happens after Knit delivers a project to when it’s “stakeholder ready,” supporting Knit’s product vision in getting to stakeholder ready reports

Research Manager

Director

• Serving as the dedicated research lead for all customers’ projects.
• Driving and documenting in-depth project scoping to uncover a deep understanding of research objectives and project context.
• Acting as a strategic problem solver and research subject matter expert for customers.
• Driving, maintaining, and enriching all customer context to improve Knit’s ability to meet customers’ custom research needs.
• Participating in continuous innovation on Knit’s AI product.
• Being the final check and approver on all Knit final topline delivery.
• Driving feedback collection on project delivery and supporting Knit’s product vision.