Own Knit’s growth marketing strategy with full accountability for Sales Qualified Lead (SQL) generation and pipeline contribution.
Lead and develop the Growth Marketing team, including direct management of Marketing Operations and Content, ensuring strong execution, clear accountability, and scalable systems.
Design, execute, and optimize integrated growth programs across inbound and outbound channels, including paid, organic, content, events.
Explore, test, and scale AI-driven outbound and automation initiatives to improve reach, personalization, and efficiency.
Build and execute lifecycle and customer marketing programs—including nurture, onboarding, and expansion campaigns—that improve conversion, adoption, and expansion, in close partnership with Product Marketing and Customer Success.
Own the strategic direction and performance goals for events as a growth channel, partnering with Marketing Operations on event execution, sales alignment, and post-event measurement.
Lead Knit’s content efforts, ensuring programs and assets directly support demand generation and sales priorities.
Establish clear marketing KPIs, forecasting, and performance reviews tied to pipeline and revenue outcomes.
Partner with Sales leadership to ensure lead quality, handoff processes, and follow-up rigor across the funnel.
Collaborate closely with Product Marketing to ensure messaging and campaigns are aligned with positioning and buyer needs.
Partner closely with Sales Development and potentially manage 1–2 SDRs as part of the broader growth motion (scope to evolve over time).

Requirements

6–9 years of B2B growth, demand generation, or performance marketing experience, including experience in high-growth or scaling organizations.
Proven success driving pipeline and revenue impact in an enterprise GTM motion.
Strong experience across inbound and outbound growth channels, including paid, organic, content, and events.
Experience managing marketing budgets including setting initial budgets, allocating spend across channels, and reporting on impact of spend.
Command of marketing analytics, funnel metrics, and performance management.
Hands-on experience with modern marketing automation, CRM, and analytics tooling.
Comfort experimenting with AI-enabled tools and automation to improve efficiency, personalization, and scale.
Experience leading and developing teams, including marketing operations and/or content functions.
Strong cross-functional collaborator with Sales, RevOps, and Product Marketing teams.
Builder mindset—energized by ambiguity and motivated to bring structure to a scaling organization.

Benefits

competitive salary + commission plan
Equity Options
Healthcare (medical, dental, and vision)
Additional Coverage
company laptop
one-time, onboarding Technology Stipend
401(k) with company match
flexible time-off
hybrid working
more!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

growth marketingdemand generationperformance marketingpipeline contributionmarketing analyticsfunnel metricsmarketing automationCRMcontent marketingcustomer marketing

Soft Skills

leadershipcollaborationaccountabilitystrategic thinkingteam developmentproblem-solvingadaptabilitycommunicationcreativitybuilder mindset