Outside Sales, Forklifts and Equipment
D2B Groups
Director of Field Marketing
MTM LLC
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $100,000 - $150,000 per year
Job Level
Lead
About the role
- Develop and execute comprehensive field marketing strategies to increase brand visibility and drive customer acquisition.
- Lead and mentor a team of field marketing representatives, providing guidance and support to ensure the successful implementation of marketing initiatives.
- Collaborate with the sales team to align marketing efforts with sales objectives and support lead generation activities.
- Identify target markets and develop tailored marketing campaigns to effectively reach and engage with potential customers.
- Plan and execute promotional events, including trade shows, home expos, and community outreach programs, to showcase services and generate leads.
- Analyze market trends, competitor activities, and customer feedback to identify opportunities for growth and improvement.
- Manage the budget for field marketing activities, ensuring optimal allocation of resources to maximize ROI.
- Establish key performance indicators (KPIs) and metrics to measure the effectiveness of field marketing campaigns and initiatives.
- Collaborate with the marketing team to develop collateral, promotional materials, and digital content to support field marketing efforts.
- Build and maintain relationships with vendors, partners, and relevant stakeholders to leverage opportunities for co-marketing and collaboration.
Requirements
- Minimum of 4 years of experience in marketing, with a focus on field marketing, preferably in the home remodeling or construction industry.
- Proven track record of developing and implementing successful field marketing strategies and campaigns.
- Strong leadership skills with the ability to inspire and motivate a team.
- Excellent communication and interpersonal skills.
- Strategic thinker with analytical capabilities to assess market trends, performance metrics, and competitive landscape.
- Creative mindset with a passion for innovation and exploring new marketing opportunities.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Proficiency in marketing automation tools, CRM systems, and other relevant software applications.
- Willingness to travel as needed to attend events, visit project sites, and support field marketing activities.
