Director of Major Gifts
Cure HHT
Senior Director Consumer Engagement
adidas
full-time
Posted on:
Location: Oregon • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Define and execute the future-state roadmap for Consumer Engagement, integrating CRM and Membership under a single strategic vision.
- Champion the use of first-party data to deliver personalized, high-impact experiences across DTC, retail, and wholesale channels.
- Recruit, mentor, and develop a team of CRM and Membership experts, fostering a culture of innovation, collaboration, and continuous learning to build a best-in-class Consumer Engagement function.
- Drive acquisition, engagement, and retention strategies to increase customer lifetime value (CLTV).
- Lead omnichannel expansion of CRM and Membership programs, ensuring relevance across digital and physical retail environments.
- Set and manage growth targets aligned with broader business objectives.
- Represent adidas Consumer Engagement needs in strategic negotiations with key partners. Collaborate cross-functionally with Brand, Retail, eCommerce, Media, and Global teams to ensure alignment and shared impact.
Requirements
- Bachelor\'s or Master\'s degree in Marketing, Business, or related field.
- 10+ years of experience in CRM, Membership, or Consumer Engagement.
- 5+ years of experience leading cross-functional teams and managing senior stakeholders.
- Experience working with complex data ecosystems and strategic partnerships.
- Proven leadership in CRM, loyalty, or consumer engagement roles.
- Deep understanding of data-driven marketing, customer segmentation, and lifecycle management.
- Experience with enterprise level CRM systems, Customer Data Platforms, Data Clean Rooms, and analytics tools.
- Strong strategic thinking, with the ability to translate insights into actionable plans.
- Excellent communication, negotiation, and stakeholder management skills.
- Experience with omnichannel marketing and integrating digital and physical consumer journeys.
- High comfort with analytics, performance modeling, and financial planning.
