Senior Director Consumer Engagement

adidas

full-time

Posted on: 8/18/2025

Origin: • 🇺🇸 United States • Oregon

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Senior

About the role

Define and execute the future-state roadmap for Consumer Engagement, integrating CRM and Membership under a single strategic vision.
Champion the use of first-party data to deliver personalized, high-impact experiences across DTC, retail, and wholesale channels.
Recruit, mentor, and develop a team of CRM and Membership experts, fostering a culture of innovation, collaboration, and continuous learning to build a best-in-class Consumer Engagement function.
Drive acquisition, engagement, and retention strategies to increase customer lifetime value (CLTV).
Lead omnichannel expansion of CRM and Membership programs, ensuring relevance across digital and physical retail environments.
Set and manage growth targets aligned with broader business objectives.
Represent adidas Consumer Engagement needs in strategic negotiations with key partners. Collaborate cross-functionally with Brand, Retail, eCommerce, Media, and Global teams to ensure alignment and shared impact.

Bachelor\'s or Master\'s degree in Marketing, Business, or related field.
10+ years of experience in CRM, Membership, or Consumer Engagement.
5+ years of experience leading cross-functional teams and managing senior stakeholders.
Experience working with complex data ecosystems and strategic partnerships.
Proven leadership in CRM, loyalty, or consumer engagement roles.
Deep understanding of data-driven marketing, customer segmentation, and lifecycle management.
Experience with enterprise level CRM systems, Customer Data Platforms, Data Clean Rooms, and analytics tools.
Strong strategic thinking, with the ability to translate insights into actionable plans.
Excellent communication, negotiation, and stakeholder management skills.
Experience with omnichannel marketing and integrating digital and physical consumer journeys.
High comfort with analytics, performance modeling, and financial planning.