Performance Marketing Manager
Wing Assistant
BigQuerySQL
Salary
💰 $65,000 - $80,000 per year
Job Level
Mid-LevelSenior
Tech Stack
BigQuerySQLTableau
About the role
- Own the development, iteration, and refinement of attribution models across platforms and campaigns
- Analyze performance across paid channels (Meta, Google, etc.) to evaluate ROAS, CAC, LTV, and other key performance metrics, taking into account organic growth and hard-to-attribute sources
- Build and maintain dashboards and scorecards for weekly campaign performance tracking
- Collaborate closely with the Head of Digital Marketing and the CFO to guide marketing strategy
- Design and deliver recurring and ad hoc analyses for acquisition, retention, and brand marketing
- Identify trends, anomalies, and patterns across cohorts, creatives, channels, and customer segments
- Collaborate with growth marketers to test hypotheses and measure results from A/B tests, creative strategies, and offer experiments
- Conduct market analysis to uncover insights on industry trends, positioning, pricing, messaging, and strategy
- Collaborate with growth and product teams to design and evaluate data collection methods (customer surveys, online polls, post-purchase questionnaires)
- Synthesize customer feedback with behavioral and transactional data to understand motivations, pain points, and loyalty drivers
- Monitor the broader cannabis and e-commerce space to identify emerging opportunities or threats
- Partner with Engineering to define, implement, and validate tracking infrastructure (via Google Tag Manager, pixels, Rudderstack, server-side tracking, etc.)
- Manage conversion tracking across all paid channels and analytics platforms and own UTM structure and governance
- Proactively QA tracking setups, audit funnel and event data, and flag or fix data discrepancies before they impact reporting
- Collaborate with engineering and data teams to ensure end-to-end event tracking reliability
- Translate data insights into actionable recommendations that influence campaign strategy and resource allocation
- Present findings with clarity and context to technical peers and senior leadership
Requirements
- 5–10+ years of experience in a marketing analytics related role
- Strong grasp of SQL (BigQuery preferred)
- Experience with dashboarding tools (Looker Studio required; Tableau a plus)
- Demonstrated success analyzing marketing performance across multi-channel acquisition campaigns
- Strong grasp of concepts like incrementality, MMM (media mix modeling), cohort analysis, and conversion funnels
- E-commerce or DTC experience a plus, especially subscription-based models
- Strong understanding of digital marketing KPIs and the mechanics behind platform attribution models
- Excellent communication skills—especially around data storytelling and stakeholder alignment
- A proactive, ownership-driven mindset
- Master's Degree in Data Science or Statistics
- Experience with conversion tracking setups (Google Tag Manager, pixels, GA4, marketing APIs) a plus
- Experience with attribution platforms like Triplewhale or Workmagic a plus
