Performance Marketing Manager
Wing Assistant
BigQuery
Performance Marketing Manager
Wing Assistant
full-time
Posted on:
Origin: • 🇺🇸 United States • California, New York
Visit company websiteSalary
💰 $100,001 - $150,000 per year
Job Level
Mid-LevelSenior
Tech Stack
BigQuerySQL
About the role
- - Build a quarterly channel mix & budget plan tied to CAC, payback, and pipeline targets; stage tests for new networks.
- - Manage Google Ads & Bing: Search, PMax, Brand & Non-Brand separation, sitelinks/callouts, conversion attribution optimization.
- - Manage Meta campaigns: Conversion/lead gen, creative iteration, testing, audience stacks & exclusions, offline conversions.
- - Test, optimize, and scale all other paid ads (Taboola, Outbrain, MNTN, Reddit, etc.).
- - Own tracking & data hygiene with GTM/GA4 + offline conversions to CRM (Deal Created/Won).
- - Perform daily optimization on CPL, CPC, CTR, CVR, lead-to-Deal rate, CPA/Deal, CAC, ROAS/pipe; run incrementality tests.
- - Build dashboards (StatCounter/Sheets/BigQuery) and lead weekly “what moved/what’s next” stand-ups.
- - Brief and QA ad creative (copy/static/video) and landing experiences; collaborate with Design, Copy, CRO, and SEO.
- - Collaborate with Sales to tighten feedback loops (disposition reasons, Deal quality, measurement/attribution).
- - Own budgets, pacing, bids; refine match types, negatives, and audience overlays.
- - Design and run experiments: creative angles, offers, headlines, hooks; landing variants with CRO.
- - Maintain and improve conversion tracking (web & offline).
- - Study and publish weekly reports with insights, actions, and expected impact.
Requirements
- - 5–8+ years running multi-million-$ PPC programs (B2B services or SaaS strongly preferred).
- - Deep expertise in Google Ads (Search/PMax) and Bing; strong practitioner on Meta.
- - Proven record of turning paid traffic into pipeline & revenue, not just MQLs.
- - Comfortable with data: queries/pivots; StatCounter; GA4; attribution concepts (MTA, first/last-touch, simple MMM proxies).
- - Hands-on with GTM/GA4, offline conversion uploads, HubSpot/Salesforce (or similar).
- - Data-driven mindset, results-oriented, and able to meet high expectations
- - Strong creative instincts (briefing copy/design, storyboarding short video) and landing page collaboration with CRO.
- - Excellent prioritization, communication, and ownership in our fast-moving environment.
