Wing Assistant

Performance Marketing Manager

Wing Assistant

full-time

Posted on:

Location: California, New York • 🇺🇸 United States

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Salary

💰 $100,001 - $150,000 per year

Job Level

Mid-LevelSenior

Tech Stack

BigQuerySQL

About the role

  • - Build a quarterly channel mix & budget plan tied to CAC, payback, and pipeline targets; stage tests for new networks.
  • - Manage Google Ads & Bing: Search, PMax, Brand & Non-Brand separation, sitelinks/callouts, conversion attribution optimization.
  • - Manage Meta campaigns: Conversion/lead gen, creative iteration, testing, audience stacks & exclusions, offline conversions.
  • - Test, optimize, and scale all other paid ads (Taboola, Outbrain, MNTN, Reddit, etc.).
  • - Own tracking & data hygiene with GTM/GA4 + offline conversions to CRM (Deal Created/Won).
  • - Perform daily optimization on CPL, CPC, CTR, CVR, lead-to-Deal rate, CPA/Deal, CAC, ROAS/pipe; run incrementality tests.
  • - Build dashboards (StatCounter/Sheets/BigQuery) and lead weekly “what moved/what’s next” stand-ups.
  • - Brief and QA ad creative (copy/static/video) and landing experiences; collaborate with Design, Copy, CRO, and SEO.
  • - Collaborate with Sales to tighten feedback loops (disposition reasons, Deal quality, measurement/attribution).
  • - Own budgets, pacing, bids; refine match types, negatives, and audience overlays.
  • - Design and run experiments: creative angles, offers, headlines, hooks; landing variants with CRO.
  • - Maintain and improve conversion tracking (web & offline).
  • - Study and publish weekly reports with insights, actions, and expected impact.

Requirements

  • - 5–8+ years running multi-million-$ PPC programs (B2B services or SaaS strongly preferred).
  • - Deep expertise in Google Ads (Search/PMax) and Bing; strong practitioner on Meta.
  • - Proven record of turning paid traffic into pipeline & revenue, not just MQLs.
  • - Comfortable with data: queries/pivots; StatCounter; GA4; attribution concepts (MTA, first/last-touch, simple MMM proxies).
  • - Hands-on with GTM/GA4, offline conversion uploads, HubSpot/Salesforce (or similar).
  • - Data-driven mindset, results-oriented, and able to meet high expectations
  • - Strong creative instincts (briefing copy/design, storyboarding short video) and landing page collaboration with CRO.
  • - Excellent prioritization, communication, and ownership in our fast-moving environment.