Mood

Marketing

• Architect and operate paid acquisition across Meta, Google/YouTube, TikTok, Snap, X, DSPs, podcasts, and AppLovin
• In-house media buying and manage agencies when necessary
• Seize control of creative direction and stand up media buying and creative iteration department
• Own Meta ecosystem end to end and command Google/YouTube
• Build account structures, escalation playbooks, recovery systems for bans and disapprovals
• Establish dashboards, pacing, and incrementality reads
• Scale profitably focusing on high-LTV customers
• Work with data team on offers, pricing, subscription plays, and retention-driven acquisition
• Diversify into at least two new channels and ideate/test landing pages with CRO frameworks

Senior Media Buyer