Mood

Call Center Representative

• Co-facilitate new-hire training sessions, supporting the Contact Center Support Manager with activities, discussions, and learner engagement; may independently deliver full classes as needed.
• Conduct refresher, remediation, and skill-building trainings based on business needs.
• Provide post-training floor coaching, side-by-sides, and performance reinforcement to ensure a successful transition to live production.
• Observe training sessions conducted by peers and share opportunities to improve pacing, consistency, and learner interaction.
• Ensure adherence to approved training agendas, scripts, and content to maintain delivery consistency across sessions.
• Monitor learner progress, engagement, and comprehension throughout training, escalating concerns as appropriate.
• Provide individualized support or clarification sessions for learners who need additional assistance.
• Manage training schedules, calendars, rosters, and communication to ensure training sessions are prepared and start on time.
• Complete all classroom or virtual readiness tasks, including tech checks, materials setup, deck preparation, and access verification.
• Track training attendance, assessment results, performance trends, and follow-up actions.
• Document facilitation notes, class summaries, and recurring learner questions for team visibility.

Contact Center Trainer – Facilitator

Marketing Analyst

• Own the development, iteration, and refinement of attribution models across platforms and campaigns
• Analyze performance across paid channels (Meta, Google, etc.) to evaluate ROAS, CAC, LTV, and other key performance metrics, taking into account organic growth and hard-to-attribute sources
• Build and maintain dashboards and scorecards for weekly campaign performance tracking
• Collaborate closely with the Head of Digital Marketing and the CFO to guide marketing strategy
• Design and deliver recurring and ad hoc analyses for acquisition, retention, and brand marketing
• Identify trends, anomalies, and patterns across cohorts, creatives, channels, and customer segments
• Collaborate with growth marketers to test hypotheses and measure results from A/B tests, creative strategies, and offer experiments
• Conduct market analysis to uncover insights on industry trends, positioning, pricing, messaging, and strategy
• Collaborate with growth and product teams to design and evaluate data collection methods (customer surveys, online polls, post-purchase questionnaires)
• Synthesize customer feedback with behavioral and transactional data to understand motivations, pain points, and loyalty drivers
• Monitor the broader cannabis and e-commerce space to identify emerging opportunities or threats
• Partner with Engineering to define, implement, and validate tracking infrastructure (via Google Tag Manager, pixels, Rudderstack, server-side tracking, etc.)
• Manage conversion tracking across all paid channels and analytics platforms and own UTM structure and governance
• Proactively QA tracking setups, audit funnel and event data, and flag or fix data discrepancies before they impact reporting
• Collaborate with engineering and data teams to ensure end-to-end event tracking reliability
• Translate data insights into actionable recommendations that influence campaign strategy and resource allocation
• Present findings with clarity and context to technical peers and senior leadership

Growth Marketing

• Architect and operate paid acquisition across Meta, Google/YouTube, TikTok, Snap, X, DSPs, podcasts, and AppLovin
• Own the Meta ecosystem end to end: buying, daily optimization, creative direction, account hygiene
• Command Google/YouTube as a strong second engine beside Meta
• Seize control of creative direction: UGC strategies, short-form video, AI-generated ads, agency shoots
• Build resilient account structures, escalation playbooks, and fast recovery systems for bans and disapprovals
• Establish dashboards, pacing, and incrementality reads to measure business impact
• In-house currently outsourced agency functions and manage external agencies like internal teams
• Scale profitably focusing on acquiring high-LTV customers rather than lowest CAC
• Work with data team to shape offers, pricing, subscription plays, and retention-driven acquisition
• Diversify into at least two new channels with validate-or-kill frameworks
• Ideate and test next-gen landing pages with CRO frameworks, cold-traffic funnels, and A/B rigor
• Report directly to the CEO and lead build-out of in-house media buying and creative iteration department

Senior User Acquisition Manager

Marketing

• Architect and operate paid acquisition across Meta, Google/YouTube, TikTok, Snap, X, DSPs, podcasts, and AppLovin
• In-house media buying and manage agencies when necessary
• Seize control of creative direction and stand up media buying and creative iteration department
• Own Meta ecosystem end to end and command Google/YouTube
• Build account structures, escalation playbooks, recovery systems for bans and disapprovals
• Establish dashboards, pacing, and incrementality reads
• Scale profitably focusing on high-LTV customers
• Work with data team on offers, pricing, subscription plays, and retention-driven acquisition
• Diversify into at least two new channels and ideate/test landing pages with CRO frameworks

Contact Center Trainer – Facilitator

Marketing Analyst

Senior User Acquisition Manager

Senior Media Buyer