Performance Marketing

• - Build a quarterly channel mix & budget plan tied to CAC, payback, and pipeline targets; stage tests for new networks.
• - Manage Google Ads & Bing: Search, PMax, Brand & Non-Brand separation, sitelinks/callouts, conversion attribution optimization.
• - Manage Meta campaigns: Conversion/lead gen, creative iteration, testing, audience stacks & exclusions, offline conversions.
• - Test, optimize, and scale other paid ads channels (Taboola, Outbrain, MNTN, Reddit, etc.).
• - Own tracking & data hygiene with GTM/GA4 + offline conversions to CRM (Deal Created/Won).
• - Daily optimization on CPL, CPC, CTR, CVR, lead-to-Deal rate, CPA/Deal, CAC, ROAS/pipe; run incrementality tests.
• - Build dashboards (StatCounter/Sheets/BigQuery) and run weekly stand-ups.
• - Brief and QA ad creative and landing experiences; collaborate with Design, Copy, CRO, and SEO.
• - Collaborate with Sales to tighten feedback loops and improve lead quality.

Performance Marketing Manager

Paid Social Specialist

Paid Search Associate

Performance Marketing Manager – Mat Leave Cover

Paid Media Manager – Global ABM

Marketing Coordinator, Demand Generation