Performance Marketer
Wing Assistant
BigQuerySQL
Performance Marketing Manager
Wing Assistant
full-time
Posted on:
Origin: • 🇬🇧 United Kingdom
Visit company websiteSalary
💰 £70,000 - £90,000 per year
Job Level
Mid-LevelSenior
Tech Stack
BigQuerySQL
About the role
- Own multi-channel paid ad platforms (Google Ads, Microsoft/Bing, Meta) and expand into new networks (Taboola, Outbrain, MNTN, Reddit, etc.)
- Build quarterly channel mix and budget plans tied to CAC, payback, and pipeline targets
- Daily optimization on CPL, CPC, CTR, CVR, lead-to-Deal rate, CPA/Deal, CAC, ROAS/pipe and run incrementality tests
- Own tracking and data hygiene with GTM/GA4 and offline conversions to CRM (Deal Created/Won)
- Build dashboards (StatCounter/Sheets/BigQuery) and lead weekly "what moved/what's next" stand-ups
- Brief and QA ad creative (copy/static/video) and landing experiences; ensure ad-to-landing relevance and collaborate with CRO and SEO
- Collaborate with Sales to tighten feedback loops on disposition reasons, deal quality, and attribution
- Design, run, and scale experiments (4–8 meaningful experiments/month) with winner rollout playbooks
- Manage budgets, pacing, bids, match types, negatives, audience overlays, and keyword portfolios
- Maintain and improve conversion tracking (web & offline) and publish weekly reports with insights and actions
Requirements
- 5–8+ years running multi-million-$ PPC programs (B2B services or SaaS strongly preferred)
- Deep expertise in Google Ads (Search/PMax) and Bing
- Strong practitioner on Meta
- Proven record of turning paid traffic into pipeline & revenue, not just MQLs
- Comfortable with data: queries/pivots; StatCounter; GA4; attribution concepts (MTA, first/last-touch, simple MMM proxies)
- Hands-on with GTM/GA4, offline conversion uploads, HubSpot/Salesforce (or similar)
- Data-driven mindset, results-oriented, and able to meet high expectations
- Strong creative instincts (briefing copy/design, storyboarding short video) and landing page collaboration with CRO
- Excellent prioritization, communication, and ownership in a fast-moving environment
- Nice to have: Experience with Taboola/Outbrain, MNTN/CTV, Reddit, and programmatic pilots
- Nice to have: Basic SQL or BigQuery; script/Rule automation; budget pacing tools
- Nice to have: Experience running incrementality/geo holdout tests
