Performance Marketing Manager
Wing Assistant
BigQuerySQL
Performance Marketer
Wing Assistant
full-time
Posted on:
Origin: • 🇺🇸 United States • California, New York
Visit company websiteSalary
💰 $100,001 - $150,000 per year
Job Level
Mid-LevelSenior
Tech Stack
BigQuerySQL
About the role
- Build a quarterly channel mix & budget plan tied to CAC, payback, and pipeline targets; stage tests for new networks.
- Manage Google Ads & Bing: Search, PMax, Brand & Non-Brand separation, sitelinks/callouts, conversion attribution optimization.
- Manage Meta campaigns: Conversion/lead gen, creative iteration, testing, audience stacks & exclusions, offline conversions.
- Test, optimize, and scale other paid ad channels (Taboola, Outbrain, MNTN, Reddit, etc.).
- Own tracking & data hygiene with GTM/GA4 + offline conversions to CRM (Deal Created/Won).
- Daily optimization on CPL, CPC, CTR, CVR, lead-to-Deal rate, CPA/Deal, CAC, ROAS/pipe; run incrementality tests.
- Build dashboards (StatCounter/Sheets/BigQuery) and lead weekly “what moved/what’s next” stand-ups.
- Brief and QA ad creative (copy/static/video) and landing experiences with Design, Copy, and CRO; ensure ad-to-landing relevance.
- Partner with SEO to align keyword themes, SERP coverage, and minimize cannibalization.
- Collaborate with Sales to tighten feedback loops (disposition reasons, Deal quality, measurement/attribution).
- Own budgets, pacing, bids; refine match types, negatives, audience overlays; build and refresh keyword portfolios, RSA assets, and custom intent/lookalike audiences.
- Design and read experiments; launch and scale winners; expand into net-new channels; publish weekly reports with insights, actions, and expected impact.
Requirements
- - 5–8+ years running multi-million-$ PPC programs (B2B services or SaaS strongly preferred).
- - Deep expertise in Google Ads (Search/PMax) and Bing; strong practitioner on Meta.
- - Proven record of turning paid traffic into pipeline & revenue, not just MQLs.
- - Comfortable with data: queries/pivots; StatCounter; GA4; attribution concepts (MTA, first/last-touch, simple MMM proxies).
- - Hands-on with GTM/GA4, offline conversion uploads, HubSpot/Salesforce (or similar).
- - Data-driven mindset, results-oriented, and able to meet high expectations
- - Strong creative instincts (briefing copy/design, storyboarding short video) and landing page collaboration with CRO.
- - Excellent prioritization, communication, and ownership in our fast-moving environment.
