Director of Performance Marketing
IntegrateUp
Head of Demand Generation
Monte Carlo
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Design and execute an integrated, cross-channel marketing plan that ensures Monte Carlo shows up in key conversations around Data + AI Observability.
- Own channel budgets, optimize spend, and measure ROI to maximize reach and efficiency.
- Lead bold, creative initiatives that break through the noise and put Monte Carlo in the top consideration set.
- Establish a culture of data-driven experimentation, testing, and continuous improvement in campaign design and execution.
- Build, manage, and mentor a high-performing team; oversee agencies and contractors as needed.
- Partner closely with Product Marketing, Sales, and SDRs to ensure alignment between narrative amplification and pipeline growth.
Requirements
- 12+ years of B2B marketing experience, with 5+ years in demand generation leadership.
- Demonstrated success scaling demand gen organizations and building repeatable growth engines.
- Proven experience developing strong partnerships with sales and SDR teams to drive pipeline growth.
- A track record of running integrated, multi-channel campaigns that combine demand programs with brand amplification (events, PR/AR, paid, social, email).
- Deep expertise in pipeline forecasting, revenue attribution, and performance reporting.
- Executive presence with the ability to influence senior leadership and align demand strategy with company priorities.
- Strong background in SaaS or technology with global go-to-market experience.
- Experience in both sales led and product led motions.
- Have built systems and processes for operating a demand function at scale.
- Have a strong understanding and relationship with executing events.
- Creative instincts with a bias for bold, market-shaping ideas.
Benefits
- Equality is a core tenet of Monte Carlo's culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences.
- Monte Carlo is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
- Monte Carlo Named to American's Most Loved Workplace List 2024
- Monte Carlo Named an Inc. Best Workplace for 2024
- Monte Carlo Named A Top 20 ORG For Venture Capital Funded Companies, Spring 2024
- Monte Carlo Named A Top 5 ORG in San Francisco, Spring 2024
- Monte Carlo Named the 2025 Databricks Governance Partner of the Year
- Monte Carlo #1 Data Observability Platform G2 for 8th Consecutive Quarters 2025
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingdemand generationpipeline forecastingrevenue attributionperformance reportingmulti-channel campaignscampaign designdata-driven experimentationgrowth enginesevent execution
Soft skills
leadershipmentoringinfluencealignmentcreativitycollaborationcommunicationstrategic thinkingproblem-solvingteam management
