Performance Marketing

• Own and execute the company’s paid acquisition strategy across Meta, TikTok, Google, YouTube, Bing, AppLovin, and emerging platforms.
• Manage and optimize a $1.5M–$2M monthly ad spend, maintaining profitability while driving rapid scaling.
• Lead and mentor a team of in-house and agency media buyers, ensuring clarity, accountability, and operational precision.
• Develop, document, and enforce best practices for testing, optimization, and scaling across all platforms.
• Partner closely with leadership to forecast spend, acquisition volume, and growth pacing aligned with company targets.
• Expand into new paid channels and geographies, identifying scalable acquisition opportunities.
• Continuously evaluate channel performance, adjusting budgets based on efficiency and marginal ROI.
• Build a diversified media mix to mitigate platform risk and stabilize acquisition costs.
• Use Triple Whale, ClickMagick, and internal dashboards to track performance, attribution, and cohort profitability.
• Analyze and report on CAC, ROAS, MER, LTV, and payback windows with precision and context.
• Lead a team of skilled media buyers with clear KPIs and structured weekly accountability rhythms.

Director of Performance Marketing

Paid Media Manager

Demand Generation Manager

Director of Mobility Performance Marketing

Senior Marketing Campaign Manager

Campaign Manager, German Speaker