IntegrateUp

Performance Marketing

• Own and execute the company’s paid acquisition strategy across Meta, TikTok, Google, YouTube, Bing, AppLovin, and emerging platforms.
• Manage and optimize a $1.5M–$2M monthly ad spend, maintaining profitability while driving rapid scaling.
• Lead and mentor a team of in-house and agency media buyers, ensuring clarity, accountability, and operational precision.
• Develop, document, and enforce best practices for testing, optimization, and scaling across all platforms.
• Partner closely with leadership to forecast spend, acquisition volume, and growth pacing aligned with company targets.
• Expand into new paid channels and geographies, identifying scalable acquisition opportunities.
• Continuously evaluate channel performance, adjusting budgets based on efficiency and marginal ROI.
• Build a diversified media mix to mitigate platform risk and stabilize acquisition costs.
• Use Triple Whale, ClickMagick, and internal dashboards to track performance, attribution, and cohort profitability.
• Analyze and report on CAC, ROAS, MER, LTV, and payback windows with precision and context.
• Lead a team of skilled media buyers with clear KPIs and structured weekly accountability rhythms.

Director of Performance Marketing

Art Director

• Define and own the creative direction across all channels, ensuring consistency with brand identity and customer experience.
• Develop high-performing creative campaigns that balance storytelling and direct-response performance.
• Translate marketing insights, customer research, and product positioning into compelling creative concepts.
• Oversee creative briefs and ensure concepts align with KPIs (CTR, CVR, ROAS, etc.).
• Understand how copywriting and conceptual ideas can be used to tell a story on behalf of a brand and within a product
• Create original, breakthrough, industry-leading work
• Translate complex strategic approaches into easily accessible creative concepts
• Manage and mentor a multidisciplinary creative team (designers, copywriters, videographers, freelancers).
• Build scalable workflows and processes for creative production, testing, and iteration.
• Foster innovation while maintaining speed and attention to detail.
• Partner with Marketing, Product, and Operations to launch new products and campaigns.
• Align creative vision with supply chain realities (packaging timelines, fulfillment, etc.).
• Present with the CEO and/or President to connect creative strategy to revenue outcomes.
• Set high standards for design, copy, and overall brand expression.
• Ensure creative outputs comply with health/wellness industry standards and FTC guidelines.

Creative Director

Marketing

• Launch, manage, and scale paid campaigns across Google Ads, including Text Ads, PMax, YouTube, Shopping, Display, and Google Display Network (GDN)
• Monitor daily performance, analyze data, and adjust bids, budgets, and targeting to maximize efficiency and scale
• Implement a structured test-and-learn process for ads, creative, and audience strategies
• Align campaigns with KPIs: new customer acquisition, ROAS, and CAC
• Scale campaigns efficiently while maintaining ROAS and lowering CPA
• Use tools like Triple Whale and/or Click Majic for tracking and attribution
• Respond to alerts and manage accounts flexibly, including weekends if needed
• Translate performance data into clear action plans to scale winners and cut losers
• Collaborate with the analytics team to ensure accurate tracking, attribution, and cohort reporting
• Partner with CRO to optimize landing pages and funnels for higher conversion
• Work closely with creative teams to brief and test new assets tailored for Google placements
• Communicate clearly with cross-functional partners and provide feedback loops to inform creative briefs, copy, and video strategy
• Participate in weekly team meetings and maintain a camera-on culture
• Stay proactive in reporting insights and recommendations to leadership
• Keep a pulse on Google Ads innovations, testing new formats and approaches

Media Buyer, Google

Manager

• Design, improve, and maintain internal systems, SOPs, and workflows
• Set up and optimize tools, software, and automations for operational efficiency
• Track and improve documentation, filing systems, and knowledge hubs
• Evaluate and enhance performance across platforms like Monday.com, GoHighLevel, Make.com and Zapier
• Monitor system uptime and implement process improvements
• Lead internal, client-facing, and strategic projects from kickoff to completion
• Plan, execute, and track key initiatives to ensure timely delivery and budget adherence
• Define, track, and report KPIs—starting with a 30-60-90 day plan for the bookkeeping team
• Coordinate task assignments and manage project workflows across platforms
• Liaise with the CMO and external consultants to implement marketing and tech strategies
• Foster a culture of feedback, coaching, and collaboration; keep team engaged and accountable
• Lead hiring, onboarding, and performance reviews; track team response time and workflow capacity
• Act as a liaison between contractors, stakeholders, and business owners
• Align daily operations with long-term business strategy and analyze performance metrics to guide decisions
• Use spreadsheets and formulas to support data analysis and reporting
• Oversee seamless onboarding/offboarding and proactive client communication to ensure client success
• Anticipate operational risks and implement mitigation strategies; manage budgets and allocate resources
• Collaborate with marketing and sales teams on product launches and promotions (secondary)

Online Business Manager

• Design visual assets for funnels, landing pages, ads, and internal marketing projects
• Maintain and evolve brand guidelines across multiple affiliated brands
• Collaborate with team members to brainstorm, iterate, and improve design performance
• Monitor competitor funnels for inspiration and maintain a swipe file of references
• Own light front-end tech tasks (responsive layouts, HTML/CSS tweaks)
• Contribute to the broader marketing strategy with creative insights
• Ensure Monday.com project cabinets are consistently organized
• Report project progress weekly and present monthly funnel inspiration reviews
• Deliver quick-turnaround design assets to keep campaigns moving
• Report to CEO/Owner and work closely with marketing, tech, and executive teams

Marketing Designer I

• Lead visual brand expression across all affiliated brands, designing high-converting assets for ads, funnels, and websites
• Design visual assets for funnels, landing pages, ads, and internal marketing projects
• Maintain and evolve brand guidelines across multiple affiliated brands
• Collaborate with marketing, tech, and executive teams to brainstorm, iterate, and improve design performance
• Monitor competitor funnels for inspiration and maintain a swipe file of references
• Own light front-end tech tasks (responsive layouts, HTML/CSS tweaks)
• Contribute to the broader marketing strategy with creative insights
• Ensure Monday.com project cabinets are consistently organized and report project progress weekly
• Present monthly funnel inspiration reviews and deliver quick-turnaround design assets to keep campaigns moving
• Work in a results-oriented, remote creative team with independent ownership of work

Marketing Designer

• Design, improve, and maintain internal systems, SOPs, and workflows
• Set up and optimize tools, software, and automations for operational efficiency
• Track and improve documentation, filing systems, and knowledge hubs
• Evaluate and enhance performance across platforms like Monday.com, GoHighLevel, Make.com and Zapier
• Lead internal, client-facing, and strategic projects from kickoff to completion
• Plan, execute, and track key initiatives to ensure timely delivery and budget adherence
• Define, track, and report KPIs—starting with a 30-60-90 day plan for the bookkeeping team
• Coordinate task assignments and manage project workflows across platforms
• Liaise with the CMO and external consultants to implement marketing and tech strategies
• Foster a culture of feedback, coaching, and collaboration; keep team engaged and accountable
• Lead hiring, onboarding, and performance reviews for contractors
• Track team response time and workflow capacity; ensure clear roles across virtual teams
• Align daily operations with long-term business strategy and analyze performance metrics
• Oversee client onboarding/offboarding and proactive client communication
• Anticipate operational risks and implement proactive mitigation strategies
• Manage budgets and allocate resources to support digital initiatives
• Collaborate with marketing and sales teams on product launches and promotions

Online Business Manager, I

Executive Assistant

Manage CRM workflows (Go High Level): funnels, tagging, automations, campaigns, and follow-ups
Build and maintain online programs and course access
Create and manage SOPs for recurring tasks
Track team deliverables and progress via Asana
Oversee recurring meetings: agendas, notes, follow-ups
QA public-facing assets (emails, funnels, forms) before launch
Maintain organized file structures across Google Drive, Dropbox, and other platforms
Ensure all tech systems are integrated and functioning
Manage complex calendars across time zones
Schedule appointments, interviews, and speaking engagements
Prepare daily agendas, briefing docs, and follow-up lists
Monitor inboxes, draft replies, and maintain communication flow
Coordinate travel and handle expense tracking
Support live events and calls (Zoom setup, chat monitoring, recordings)
Handle personal errands and appointments related to the CEO’s schedule
Draft and format newsletters and marketing emails
Upload and QA website/blog/social media content
Manage social media calendars and engagement
Support promotional campaigns, launches, and partnerships
Manage affiliate/JV partner onboarding and tracking
Respond to customer inquiries across email, chat, and DM
Onboard new clients with clarity and precision
Troubleshoot tech and access issues
Monitor client calls and satisfaction surveys
Maintain accurate client records
Escalate high-priority issues with suggested resolutions

Technical Virtual Assistant

Operations

• Optimize client onboarding systems and client follow-up processes to deliver assets, contracts, and invoices to copywriters
• Oversee all client projects and refine systems so copywriters can complete projects and hit milestones on time
• Create, manage, and update SOPs regularly for training and review
• Onboard new hires/contractors into company processes
• Design, implement, and manage technology-driven systems to streamline processes and enhance tracking efficiency
• Create dashboards around accountability scorecards, project milestones, and KPIs
• Identify and eliminate obstacles to successful, on-time project completion
• Ensure writers have access to resources and proven copy blueprints
• Attend weekly stand-ups and provide daily check-ins to keep projects on track
• Provide progress updates to CEO as needed
• Audit, clean up, and systemize internal processes to increase efficiency and professionalism
• Keep clients updated on project progress and follow up on marketing material performance

Technical Operations Specialist

• Lead visual brand expression across all affiliated brands, designing high-converting assets for ads, funnels, and websites
• Design visual assets for funnels, landing pages, ads, and internal marketing projects
• Maintain and evolve brand guidelines across multiple affiliated brands
• Collaborate with team members to brainstorm, iterate, and improve design performance
• Monitor competitor funnels for inspiration and maintain a swipe file of references
• Own light front-end tech tasks (responsive layouts, HTML/CSS tweaks)
• Contribute to the broader marketing strategy with creative insights
• Ensure Monday.com project cabinets are consistently organized
• Report project progress weekly and present monthly funnel inspiration reviews
• Deliver quick-turnaround design assets to keep campaigns moving

Copywriter

• Write high-converting financial promotions, email sequences, and other marketing materials that deliver measurable results.\n• Crafting the sales copy up to the offer, approximately 5,000-6,000 words, with a Junior Copywriter handling the offer, emails, and upsells.\n• Review these elements and provide feedback where necessary.\n• Own the end-to-end process of producing exceptional copy, including research, drafting, and revisions.\n• Collaborate with junior writers who will assist in supporting your projects.\n• Take direction from Kyle Milligan, the Copy Chief, and incorporate feedback to align with Copy Squad’s proven systems and philosophies.\n• Hit deadlines consistently, ensuring work is delivered on time and meets Copy Squad’s high standards.\n• Learn and apply Copy Squad’s frameworks (like the Beats) to deliver clear, compelling, and proven copy.\n• Take full ownership of your work—no excuses, no finger-pointing.\n• You’ll start by writing promos to learn our systems and there will be opportunities for growth including expanded responsibility over client relationships and team leadership down the line.\n• Experience with digital info-product launches is a significant advantage for this role.\n• Familiarity with the key components and logistics of a successful launch.

Director of Performance Marketing

Creative Director

Media Buyer, Google

Online Business Manager

Marketing Designer I

Marketing Designer

Online Business Manager, I

Technical Virtual Assistant

Technical Operations Specialist

Marketing Designer

Copy Squad: Sr Copywriter (3)