Director of Performance Marketing
IntegrateUp
Senior Performance Marketing Specialist
Lingraphica
full-time
Posted on:
Location Type: Remote
Location: Remote • New Jersey • 🇺🇸 United States
Visit company websiteSalary
💰 $77,000 - $85,000 per year
Job Level
Senior
About the role
- Own the day-to-day management of paid campaigns across Google Ads, Meta, LinkedIn, YouTube, programmatic display/retargeting, and CTV platforms (e.g., MNTN, Vibe).
- Implement and QA conversion tracking for all campaigns using tools such as Google Tag Manager (GTM), UTM parameters, conversion pixels, and first-party tracking solutions.
- Develop and execute paid media and retargeting strategies aligned with cross-functional goals (CAC, ROAS, conversion rates, etc.).
- Monitor campaign performance daily and make real-time optimizations to improve ROAS, CTR, CPL, and conversion rates.
- Conduct ongoing A/B testing of ad creative, copy, targeting, and landing pages to improve campaign performance.
- Partner with creative teams to produce platform-specific ad assets, including static, video, and carousel ads.
- Collaborate with analytics teams to ensure proper tracking, attribution, and reporting across all campaigns.
- Regularly report on campaign insights and optimization recommendations to internal stakeholders.
- Stay current on emerging platforms, algorithm changes, and paid media trends.
Requirements
- Certifications in one or more of these areas strongly preferred: Google Analytics (GA4 Certified), Google Ads, Meta Blueprint, LinkedIn Marketing, or HubSpot
- Experience with healthcare, B2B, B2B2C and B2C, or regulated industries preferred
- Familiarity with data privacy and compliance (GDPR, HIPAA, etc.) in digital advertising
- Bachelor’s Degree or equivalent combination of education and experience in Marketing, Digital Media
- 5-7 years of hands-on experience in digital advertising, with direct ownership of paid media campaigns
- Proven experience managing paid campaigns across Google, Bing, Meta, LinkedIn, and CTV platforms
- Strong working knowledge of tracking tools and methods: Google Tag Manager, UTM structures, Facebook Pixel, Google Ads conversion tracking, etc.
- Experience building and managing retargeting audiences across platforms
- Excellent understanding of multi-channel attribution and how paid media fits into the broader customer journey
- Proficiency in campaign analytics tools (Google Analytics, Looker Studio, Excel, etc.)
- Strong attention to detail, organization, and communication skills.
Benefits
- Paid Time Off (sick, personal, and vacation)
- Paid Company Holidays
- 401(k) Retirement Plan and Contribution
- Medical/Dental/Vision benefits with FSA, HSA, & Dependent care options
- Employer Paid Life Insurance
- Voluntary benefits such as Short and Long Term Disability, Critical Illness, Hospital Indemnity and AD & D insurance
- Stipends for health and wellness, home office setup and professional development
- Paid Family Leave
- Annual bonus program
- Annual merit increases
- Year-Round Flex Friday’s
- Discounts on travel, entertainment, home/pet/car insurance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid media managementconversion trackingA/B testingretargeting strategiescampaign performance optimizationmulti-channel attributiondata privacy compliancedigital advertisinganalyticscampaign analytics
Soft skills
attention to detailorganizationcommunication
Certifications
Google AnalyticsGoogle AdsMeta BlueprintLinkedIn MarketingHubSpot
