Lingraphica

Senior Performance Marketing Specialist

Lingraphica

full-time

Posted on:

Location Type: Remote

Location: Remote • New Jersey • 🇺🇸 United States

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Salary

💰 $77,000 - $85,000 per year

Job Level

Senior

About the role

  • Own the day-to-day management of paid campaigns across Google Ads, Meta, LinkedIn, YouTube, programmatic display/retargeting, and CTV platforms (e.g., MNTN, Vibe).
  • Implement and QA conversion tracking for all campaigns using tools such as Google Tag Manager (GTM), UTM parameters, conversion pixels, and first-party tracking solutions.
  • Develop and execute paid media and retargeting strategies aligned with cross-functional goals (CAC, ROAS, conversion rates, etc.).
  • Monitor campaign performance daily and make real-time optimizations to improve ROAS, CTR, CPL, and conversion rates.
  • Conduct ongoing A/B testing of ad creative, copy, targeting, and landing pages to improve campaign performance.
  • Partner with creative teams to produce platform-specific ad assets, including static, video, and carousel ads.
  • Collaborate with analytics teams to ensure proper tracking, attribution, and reporting across all campaigns.
  • Regularly report on campaign insights and optimization recommendations to internal stakeholders.
  • Stay current on emerging platforms, algorithm changes, and paid media trends.

Requirements

  • Certifications in one or more of these areas strongly preferred: Google Analytics (GA4 Certified), Google Ads, Meta Blueprint, LinkedIn Marketing, or HubSpot
  • Experience with healthcare, B2B, B2B2C and B2C, or regulated industries preferred
  • Familiarity with data privacy and compliance (GDPR, HIPAA, etc.) in digital advertising
  • Bachelor’s Degree or equivalent combination of education and experience in Marketing, Digital Media
  • 5-7 years of hands-on experience in digital advertising, with direct ownership of paid media campaigns
  • Proven experience managing paid campaigns across Google, Bing, Meta, LinkedIn, and CTV platforms
  • Strong working knowledge of tracking tools and methods: Google Tag Manager, UTM structures, Facebook Pixel, Google Ads conversion tracking, etc.
  • Experience building and managing retargeting audiences across platforms
  • Excellent understanding of multi-channel attribution and how paid media fits into the broader customer journey
  • Proficiency in campaign analytics tools (Google Analytics, Looker Studio, Excel, etc.)
  • Strong attention to detail, organization, and communication skills.
Benefits
  • Paid Time Off (sick, personal, and vacation)
  • Paid Company Holidays
  • 401(k) Retirement Plan and Contribution
  • Medical/Dental/Vision benefits with FSA, HSA, & Dependent care options
  • Employer Paid Life Insurance
  • Voluntary benefits such as Short and Long Term Disability, Critical Illness, Hospital Indemnity and AD & D insurance
  • Stipends for health and wellness, home office setup and professional development
  • Paid Family Leave
  • Annual bonus program
  • Annual merit increases
  • Year-Round Flex Friday’s
  • Discounts on travel, entertainment, home/pet/car insurance

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
paid media managementconversion trackingA/B testingretargeting strategiescampaign performance optimizationmulti-channel attributiondata privacy compliancedigital advertisinganalyticscampaign analytics
Soft skills
attention to detailorganizationcommunication
Certifications
Google AnalyticsGoogle AdsMeta BlueprintLinkedIn MarketingHubSpot