Demand Generation Manager
HighlightTA
SQL
Growth Marketing Manager – Affiliate & Paid Media
Talkiatry
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $105,000 - $125,000 per year
Job Level
Mid-LevelSenior
About the role
- Own and grow Talkiatry’s affiliate program, including:
- - Outbound prospecting to attract high-quality partners
- - Direct management and optimization of existing partnerships
- - Performance reporting and optimization
- - Exploring direct influencer relationships
- Lead Paid landing page strategy and testing:
- - Develop and propose new landing page concepts in collaboration with paid channel leads
- - Prioritize and manage the testing roadmap with the goal of improving conversion rates across paid channels
- - Develop requirements docs for resources building out the pages
- Support the expansion and performance of Paid Social (Meta, TikTok, Snap) by:
- - Refine direct-response creative strategy by driving creative ideation, owning the testing roadmap, liaising with creative partners (agency, TikTok One), and analyzing creative performance
- - Partnering with the head of Paid Social on campaign execution, optimizations, and reporting
Requirements
- Bachelor’s degree or equivalent experience
- 3–5 years of experience in B2C growth/performance marketing, including 2+ years in affiliate marketing (preferred) and/or paid social
- Proven experience with A/B testing in paid media and/or landing page optimization
- Strong analytical skills with the ability to translate data into insights and actionable strategies
- Demonstrated ability to manage a creative testing roadmap and partner effectively with cross-functional teams
- Comfortable operating in a fast-paced, high-growth environment with shifting priorities
- Bonus: Experience using VWO and/or Webflow, experience marketing in healthtech
Benefits
- Excellent benefits: medical, dental, vision, effective day 1 of employment
- 401K with match
- Generous PTO plus paid holidays
- Paid parental leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2C growth marketingperformance marketingaffiliate marketingA/B testinglanding page optimizationdata analysiscreative strategyconversion rate optimization
Soft skills
analytical skillscross-functional collaborationcreative ideationadaptabilityproject management
Certifications
Bachelor’s degree
