Demand Generation Manager
HighlightTA
SQL
Director of Demand Generation
Anomalo
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $180,000 - $230,000 per year
Job Level
Lead
About the role
- Develop and implement a comprehensive demand generation strategy tailored for large enterprise clients, ensuring alignment with business goals
- Build and manage multi-channel marketing campaigns, focusing on creating high-impact strategies that resonate with our target audience of enterprises with over $1B in revenue
- Design and oversee the execution of account-based marketing programs that are customized for key accounts to deepen engagement and accelerate the sales process
- Lead the creation and management of nurture streams to optimize the lead lifecycle, from lead generation to conversion, ensuring a steady pipeline of qualified leads. Focus on a multi-touch signal-based approach required
- Establish metrics and KPIs to measure the effectiveness of demand generation initiatives and use insights to drive improvements
- Collaborate closely with sales, product, and marketing teams to ensure a cohesive and integrated approach
- Manage budgets and resources effectively, ensuring optimal use of funds to achieve marketing goals
- Build and manage a team, including Field Marketing Manager, Marketing Operations Manager, and Sales Development Representatives
Requirements
- High sense of ownership and ability to operate in a fast-paced environment
- Proven experience in demand generation focusing on marketing to an enterprise audience in a tech-focused environment
- Strong background in account-based marketing, digital marketing, and lead nurturing strategies
- Exceptional leadership skills with the ability to build and scale marketing functions effectively
- Analytical mindset with a strong ability to turn insights into actionable growth strategies
- Excellent communication and interpersonal skills to navigate complex cross-functional landscapes
Benefits
- 🎯 Make An Impact: Join a growing company that delights our customers. Our modern UI and rich visualizations help our customers solve unknowns and anticipate data issues before they happen.
- 🔍 A values-driven, open and transparent culture that supports autonomy and growth.
- 🏡 Fully Remote: We were fully remote before it was a thing, and we believe your best work happens on your schedule. We offer a generous $1,000 stipend to ensure your remote office is comfortable.
- ✈ Quarterly Onsites: While we love the flexibility of being remote-first, we also recognize the value of spending time together in person. We make time to get together (in a new destination!) for a company-wide offsite each quarter.
- 🌴 Generous Time Off: Enjoy 17 company holidays and unlimited vacation time that we encourage you to take. We also have a company-wide winter break the last week of the year.
- 🩹 Health Benefits: Comprehensive family-friendly medical, dental, and vision insurance plans. Anomalo covers 90% of your premiums. We provide access to family planning and reproductive care for our employees and their families by partnering with Carrot Fertility. We provide mental health and wellness benefits for all employees, covered at 100%.
- 🍼 Family Comes First: We offer 16 weeks of parental leave, during which you will receive your full pay.
- 💸 Investment in the company & your future: Every employee is granted a meaningful equity package. We also offer life insurance and a 401(k) plan.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationaccount-based marketingdigital marketinglead nurturingmulti-channel marketingmetricsKPIsmarketing strategypipeline managementbudget management
Soft skills
leadershipownershipanalytical mindsetcommunicationinterpersonal skillscollaborationadaptabilitystrategic thinkingteam managementproblem-solving
