Demand Generation Manager
HighlightTA
SQL
Director of Demand Generation – ABM
Exactera
full-time
Posted on:
Location Type: Remote
Location: Remote • Arizona, Colorado, Connecticut, District of Columbia, Florida, Hawaii, Illinois, Louisiana, Maryland, Massachusetts, Minnesota, Missouri, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin • 🇺🇸 United States
Visit company websiteSalary
💰 $140,000 - $160,000 per year
Job Level
Lead
Tech Stack
Tableau
About the role
- Own and execute the demand generation strategy, driving pipeline growth through multi-channel campaigns.
- Lead digital acquisition and ABM programs across Google, LinkedIn, 6Sense, review sites, and other platforms.
- Partner with external agency to improve AI search visibility and optimize SEO.
- Build integrated campaigns in partnership with content, events, and sales to accelerate deal velocity.
- Test, measure, and optimize campaigns, ensuring marketing investment ties directly to revenue outcomes.
- Leverage AI tools and emerging technologies to enhance targeting, campaign optimization, personalization, and reporting.
- Manage agencies, tools, and vendors while ensuring strong ROI.
- Work cross-functionally with Sales and Product to align messaging, target accounts, and campaign priorities.
- Report on campaign impact, pipeline contribution, and spend efficiency using GA4, Salesforce, and Tableau.
Requirements
- 8–12 years of B2B SaaS marketing experience, with significant focus on demand generation, ABM, and digital growth marketing.
- Strategic thinker who is equally comfortable rolling up their sleeves to execute campaigns.
- Strong expertise in SEM, paid media, ABM platforms (6Sense), and marketing automation (Marketo/HubSpot).
- Proven track record of building programs that create pipeline and accelerate revenue.
- Exceptional communication and collaboration skills; comfortable working closely with Sales.
- Data-driven, scrappy, and energized by working in a lean team environment.
Benefits
- Health insurance
- 401(k) retirement plan
- Paid time off
- Flexible work arrangements
- Professional development opportunities
- Parental leave
- Summer Fridays
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationABMdigital marketingSEOSEMpaid mediamarketing automationcampaign optimizationdata analysispipeline growth
Soft skills
strategic thinkingcommunicationcollaborationdata-drivenadaptabilityproblem-solvingexecutioncreativityleadershipteamwork
