Director of Demand Generation
Spark
Spark
Job Level
JuniorMid-Level
Tech Stack
Spark
About the role
- Act as the voice and bridge between Mintago and its audience, cultivating genuine relationships and turning insights into feedback for product and marketing teams.
- Build brand presence, foster engagement, and support founders' thought leadership in the financial wellbeing space.
- Develop and execute community strategies across LinkedIn, Meta, and review platforms.
- Foster genuine two-way conversations; identify and nurture brand advocates, creators, and ambassadors.
- Manage and transform review platforms (G2, Trustpilot, Capterra) into showcases of customer love stories.
- Create thumb-stopping content that makes complex financial concepts simple and actionable; develop a smart, helpful, human brand voice.
- Support founder personal branding with authentic content and stay ahead of digital culture and trends.
- Execute online and offline community experiences and events (AMAs, challenges, virtual hangouts, meetups, webinars).
- Track engagement metrics and community sentiment, conduct market research and competitive analysis, and report community feedback to inform strategy.
Requirements
- 2+ years in community management or social media, preferably B2B SaaS
- Deep understanding of LinkedIn and Meta platform dynamics
- Excellent written communication with a tone that's human, witty, and authentic
- Creative strategic thinking with ability to develop innovative engagement initiatives
- Comfortable in fast-paced startup environment wearing multiple hats
- Experience organising online events such as webinars.
- Familiarity with graphic design/video editing tools
- Ability to learn about and communicate financial wellness solutions and understand their implications.
- Knowledge of SEO and content marketing
- Natural ability to make complex concepts accessible and engaging
- Genuine curiosity about what makes online communities tick
- Experience turning community insights into business value
- Understanding of internet culture with impeccable judgement on when to participate
- Passion for helping people improve their financial wellbeing
