Summer Associate – Marketing Communication Specialist
Navy Federal Credit Union
Job Level
Junior
About the role
- Conceives and executes advertising consistent with the agreed strategy.
- Responsible for original conceptions, clear, concise and convincing writing, and grammatical and material accuracy.
- Sees work through to its production under the direction and approval of supervisor.
- Works productively and harmoniously as a teammate with Art Directors and Producers.
- Participates in and contributes to new business activities of the agency.
- Complies to quality standards for the team as set forth by the department.
- Works with supervisor to foster innovative solutions and builds relationships at appropriate client/vendor level.
- Works closely with upper management to identify and suggest solutions to improve departmental and team morale.
- Keeps abreast of current trends and the latest technological advances.
- Develops concepts and/or storyboards, collaborating with Production as needed.
- Meets with Account and Traffic to review work in progress and select concepts; presents and revises concepts/storyboards according to comments.
- Revises recommendations based on client comments and shares approved recommendations with all departments.
- Generates a Concept Estimate for client presentation (supervisor’s prior approval required).
- Gives input to Traffic to generate Key-Date Schedule (supervisor’s prior approval required) and to prepare Formal Estimate.
- Discusses paper with Production prior to ordering of samples and develops a Spec Sheet in Pre-production meeting.
- Develops Copy Deck, seeks internal approval, sends final copy to Studio, and seeks approval on layout and mechanicals.
- Assists Art Director and studio to generate mechanicals and prepares color breaks from color lasers generated from the disk.
- Gives schedule updates to Traffic and briefs/presents the project team with key findings.
- Participates in weekly departmental staff meetings and keeps supervisor apprised of the status of work.
Requirements
- Talent, judgment and imagination to create ideas and words for the creation of an advertisement.
- Knowledge of the mechanics of writing: punctuation, spelling, structure and organization of writing.
- Schooling in creative writing or conceptual advertising.
- Previous experience as Copywriter/Associate Copywriter.
- Portfolio and reel required to demonstrate creative and technical skills.
- Must have 1+ years of experience within an advertising agency setting.
- Excellent communication skills both written and oral.
- Computer literate.
- Team player.
- Strong problem solving skills and detail oriented.
- Minimum of a Bachelor’s degree or equivalent business experience preferred.
