mhp.si

Marketing

• Researches, develops and plans traditional media including television, cable, radio and out-of-home for assigned clients.
• Presents media plans to account management personnel and clients.
• Gathers, organizes and presents competitive research and spending data.
• Works hand-in-hand with the Account Service team.
• Maintains effective relationships with clients and co-op personnel.
• Requests television and radio avails from station representatives.
• Generates initial rating estimates.
• Negotiates lower rates and special time parameters.
• Approves makegoods if the station does not run a spot as ordered.
• Analyzes and writes a rationale for any over or under deliveries.

Senior Media Planner/Buyer