mhp.si

Copywriter

• Concept, pitch, and execute ideas in partnership with art directors, designers, and strategists
• Write across channels—headlines, scripts, websites, digital ads, long-form articles, campaign platforms, social content, and more
• Translate brand strategy into fresh, effective creative work that is on message and on target
• Collaborate with producers, account managers, and other team members to keep projects on track and on deadline
• Present ideas and copy to clients at multiple levels, building trust in the creative process
• Supervise and mentor junior writers, offering feedback, coaching, and support
• Contribute to new business efforts by concepting and writing for pitches and proposals
• Bring curiosity and creativity to every assignment, whether it’s a brand platform or a single social post
• Take responsibility for the quality of all copy deliverables, ensuring they are clear, compelling, and strategically sound

Senior Copywriter

• Conceives and executes advertising consistent with the agreed strategy.
• Responsible for original conceptions, clear, concise and convincing writing, and grammatical and material accuracy.
• Sees work through to its production under the direction and approval of supervisor.
• Works productively and harmoniously as a teammate with Art Directors and Producers.
• Participates in and contributes to new business activities of the agency.
• Complies to quality standards for the team as set forth by the department.
• Works with supervisor to foster innovative solutions and builds relationships at appropriate client/vendor level.
• Works closely with upper management to identify and suggest solutions to improve departmental and team morale.
• Keeps abreast of current trends and the latest technological advances.
• Develops concepts and/or storyboards, collaborating with Production as needed.
• Meets with Account and Traffic to review work in progress and select concepts; presents and revises concepts/storyboards according to comments.
• Revises recommendations based on client comments and shares approved recommendations with all departments.
• Generates a Concept Estimate for client presentation (supervisor’s prior approval required).
• Gives input to Traffic to generate Key-Date Schedule (supervisor’s prior approval required) and to prepare Formal Estimate.
• Discusses paper with Production prior to ordering of samples and develops a Spec Sheet in Pre-production meeting.
• Develops Copy Deck, seeks internal approval, sends final copy to Studio, and seeks approval on layout and mechanicals.
• Assists Art Director and studio to generate mechanicals and prepares color breaks from color lasers generated from the disk.
• Gives schedule updates to Traffic and briefs/presents the project team with key findings.
• Participates in weekly departmental staff meetings and keeps supervisor apprised of the status of work.