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Senior Media Planner/Buyer
mhp.siSenior Media Planner/Buyer at Root+Beta developing traditional media strategies for clients in the agricultural sector. Working fully remote while collaborating across teams.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in researching, developing, and planning traditional media strategies, including television, cable, radio, and out-of-home advertising. Proficient in client relationship management, competitive analysis, and media negotiation to optimize advertising effectiveness.
Highest-signal resume keywords
Media PlanningClient Relationship ManagementCompetitive Research AnalysisNegotiation SkillsTraining and Mentoring
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media ResearchTelevision BuyingRadio BuyingRating EstimatesMedia NegotiationData AnalysisRationale WritingMakegood Approval
Soft Skills
Effective CommunicationTeam CollaborationRelationship Building
Industry Keywords
Traditional MediaOut-of-Home AdvertisingValue-Added SponsorshipsPromotionsAccount Service
About the role
Key responsibilities & impact- Researches, develops and plans traditional media including television, cable, radio and out-of-home for assigned clients.
- Presents media plans to account management personnel and clients.
- Gathers, organizes and presents competitive research and spending data.
- Works hand-in-hand with the Account Service team.
- Maintains effective relationships with clients and co-op personnel.
- Requests television and radio avails from station representatives.
- Generates initial rating estimates.
- Negotiates lower rates and special time parameters.
- Approves makegoods if the station does not run a spot as ordered.
- Analyzes and writes a rationale for any over or under deliveries.
Requirements
What you’ll need- Researches, develops and plans traditional media including television, cable, radio and out-of-home for assigned clients.
- Presents media plans to account management personnel and clients.
- Gathers, organizes and presents competitive research and spending data.
- Works hand-in-hand with the Account Service team.
- Maintains effective relationships with clients and co-op personnel.
- Requests television and radio avails from station representatives.
- Generates initial rating estimates.
- Negotiates lower rates, special time parameters, value-added sponsorships and promotions.
- Justifies the rating estimates.
- Approves makegoods if the station does not run a spot as ordered or the spots get preempted.
- Analyzes and writes a rationale for any over or under deliveries.
- Assists in training Media Assistants in radio and television buying.
Benefits
Comp & perks- Autonomy: Each team member has clarity and support in their role, but is also given the freedom to tackle work in their own way.
- Craft: We support your career growth through thoughtful work, collaboration, and professional development opportunities.
- Transparency: We believe in clear feedback and effective communication.
- Good enough is better than perfect: We’re not interested in perfection. It doesn’t exist.
- We’re kind: We’re a thoughtful, nice, and considerate bunch of people.
- We have fun: We take our work seriously, but not ourselves.