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Senior Media Planner/Buyer
mhp.siSenior Media Planner/Buyer at Root+Beta developing traditional media strategies for clients in the agricultural sector. Working fully remote while collaborating across teams.
About the role
Key responsibilities & impact- Researches, develops and plans traditional media including television, cable, radio and out-of-home for assigned clients.
- Presents media plans to account management personnel and clients.
- Gathers, organizes and presents competitive research and spending data.
- Works hand-in-hand with the Account Service team.
- Maintains effective relationships with clients and co-op personnel.
- Requests television and radio avails from station representatives.
- Generates initial rating estimates.
- Negotiates lower rates and special time parameters.
- Approves makegoods if the station does not run a spot as ordered.
- Analyzes and writes a rationale for any over or under deliveries.
Requirements
What you’ll need- Researches, develops and plans traditional media including television, cable, radio and out-of-home for assigned clients.
- Presents media plans to account management personnel and clients.
- Gathers, organizes and presents competitive research and spending data.
- Works hand-in-hand with the Account Service team.
- Maintains effective relationships with clients and co-op personnel.
- Requests television and radio avails from station representatives.
- Generates initial rating estimates.
- Negotiates lower rates, special time parameters, value-added sponsorships and promotions.
- Justifies the rating estimates.
- Approves makegoods if the station does not run a spot as ordered or the spots get preempted.
- Analyzes and writes a rationale for any over or under deliveries.
- Assists in training Media Assistants in radio and television buying.
Benefits
Comp & perks- Autonomy: Each team member has clarity and support in their role, but is also given the freedom to tackle work in their own way.
- Craft: We support your career growth through thoughtful work, collaboration, and professional development opportunities.
- Transparency: We believe in clear feedback and effective communication.
- Good enough is better than perfect: We’re not interested in perfection. It doesn’t exist.
- We’re kind: We’re a thoughtful, nice, and considerate bunch of people.
- We have fun: We take our work seriously, but not ourselves.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Media ResearchTelevision BuyingRadio BuyingRating EstimatesMedia NegotiationData AnalysisRationale WritingMakegood Approval
Soft Skills
Effective CommunicationTeam CollaborationRelationship Building