Vice President, Planning
Zeno Group
full-time
Posted on:
Location: California • 🇺🇸 United States
Visit company websiteSalary
💰 $125,000 - $160,000 per year
Job Level
Lead
About the role
- Join NA Strategy and Planning team to uncover compelling insights and craft strategy that informs powerful, meaningful campaigns across multiple clients and categories.
- Partner closely with research, analytics and creative teams to deliver integrated work that matters.
- Determine priorities and develop/challenge the brief; set the bar for depth of insights and creative fodder.
- Use a research-driven approach to develop the right questions, aggregate insights and help the agency stand apart at the table.
- Bridge consumer trends and industry to determine appropriate channels for the brand based on editorial themes, target audience, and brand objectives.
- Explore the intersection of culture, brands, and audiences to arrive at deeper insights and provocative marketing strategies and breakthrough brand-building platforms.
- Keep up to date with innovative work across advertising and communications industries and share best practices internally.
- Pushes for creative ideas; be purposeful and enterprising in problem-solving and embrace diverse trends, skills, specialties and viewpoints.
- Deliver substantial change for clients and communities; implement change in a way that demonstrates powerful and unique thinking and hold others accountable for open-mindedness.
Requirements
- Experience in Consumer Tech is preferred.
- At least eight years of extensive experience in a planning role at an advertising, digital, integrated marketing, or PR agency.
- Experience in planning, insights and analysis, with a focus on Brand Planning.
- Experience in an integrated marketing, advertising, digital media, or public relations in an agency setting.
- Ability to develop strategy and translate it into communications frameworks.
- Familiarity with agency planning models and capabilities.
- Ability to consult on primary research and lead secondary research (designing and executing ethnographies, focus groups and brand workshops, as well as data analysis).
- Strong presentation skills; ability to articulate smart and sometimes complex solutions in a straightforward and lucid manner to a variety of internal and external audiences.
- Deft at developing powerful narratives to deliver insights and strategy for client buy-in.
- Skilled writer, excellent storyteller, motivational team player, and culturally curious ("cultural anthropologist at heart").
- Understands the role that PR and social media play in the overall communications marketing mix.