Director, Communications
Knowledge Anywhere
Manager, Digital Content
Anheuser-Busch
full-time
Posted on:
Origin: • 🇺🇸 United States • Washington
Visit company websiteSalary
💰 $80,000 - $97,000 per year
Job Level
Mid-LevelSenior
About the role
- As the Digital Content Manager for Elysian Brewing, you will lead the comprehensive strategy, creation, and management of the brand’s digital ecosystem. This includes ownership of content ideation, production, and distribution across all digital channels — social media, websites, email, and other emerging platforms. The goal is to grow brand presence, increase engagement, and support business objectives. This role blends creativity and strategy. You’ll produce video and photo content that drives social and content strategy for Elysian, the Space Dust IPA family, and pub initiatives, and use data to guide performance. You’ll also shape a proactive, consumer-first voice that reflects Elysian’s unique identity and values. The ideal candidate is a digital storyteller who’s confident behind the camera, in a content calendar, and when presenting insights. You know how to craft a great story, and make it perform. JOB RESPONSIBILITIES: Manage the functionality, accuracy, compliance, and optimization of all digital platforms (including social media, websites, and email marketing). Leverage direct marketing databases to engage consumers around key activations, ensuring alignment with data privacy regulations and internal best practices. Foster community growth and engagement through timely, relevant, and brand-aligned content. Develop, manage, and execute monthly content calendars across approved social media platforms. Create high-quality, platform-specific content (posts, stories, videos, graphics) that supports brand campaigns and aligns with audience interests and behaviors. Collaborate with Creative Services, the Sr. Marketing Director, and Elysian brand teams to build campaigns for brand, product, pub, and event initiatives in support of strategic objectives and KPIs. Lead all video and photography needs for Elysian Brewing and Space Dust, including lifestyle, product, event, and studio shoots for use across social, web, packaging, print, and promotional materials. Manage end-to-end production -- including pre-production planning, shooting, editing, rendering, and publishing across digital and print platforms. Maintain a well-organized digital asset library to support ongoing creative and marketing initiatives. Work closely with the Creative Services Director, the Sr. Marketing Director, and fellow Craft West Digital Content Managers to develop cohesive, multi-channel digital strategies. Coordinate with internal stakeholders and external contractors (e.g., photographers, models) to source and produce content that meets campaign needs and business goals. Ensure all content reflects the distinct voice, visual identity, and values of Elysian Brewing. Moderate and curate archival content to support storytelling across owned channels. Stay current on cultural trends, social media innovations, and emerging platforms to keep content fresh and relevant. Analyze performance data to derive insights, optimize content, and adjust strategy as needed to meet KPIs.
Requirements
- Bachelor’s degree in marketing, digital media, or similar area preferred. Proficient in Adobe Creative Suite (Premiere Pro, Photoshop, etc.). Strong knowledge of major social media platforms and publishing tools, with an understanding of emerging trends and best practices. Familiarity with a range of digital marketing channels, including paid media, SEO, email marketing, and social media. Demonstrates strong knowledge of digital content creation tools, with the ability to produce high-quality visual and multimedia assets across platforms. Strategic thinker with the ability to articulate brand vision and anticipate consumer needs. Skilled at translating marketing priorities into effective social media strategies, visual content, and copy. Excellent prioritization and decision-making skills with strong attention to detail. Proactive and creative, with a willingness to pitch and develop new ideas. Able to manage multiple projects and collaborate with cross-functional teams without compromising quality or deadlines. Strong written and verbal communication skills for engaging audiences and working with internal teams. Genuine interest in beer, brewing, and the culture surrounding it.
