Marketing

• Craft compelling marketing copy for channels including email, digital signage, digital banner ads, print ads, social media and landing pages.
• Support campaign execution and participate in Agile Marketing Value Streams.
• Work with a team of writers and designers to collaborate on effective, creative ways to reach members through copy.
• Support departmentwide marketing campaigns (ex: Veterans Day, Holiday Product Support) with creative copy solutions.
• Translate complex product details and campaign strategies into accessible, clear, and audience-tailored communications.
• Revise and refine copy based on stakeholder feedback, campaign results, and data-driven insights.
• Acquire and maintain a thorough understanding of Navy Federal products, brand personality, tone and voice, Marketing goals and business objectives.
• Keep current with industry standards, regulatory and copyright considerations, and communications best practices.
• Analyze quality of work through review of marketing summaries/metrics to determine effectiveness.
• Learn and implement industry best practices for readability, ADA standards, and success metrics.
• Tailor communications by channel and ensure appropriateness for targeted audiences.
• Perform other related duties as assigned.

Summer Associate – Marketing Communication Specialist

Marketing Manager

Field Marketing Manager

Marketing Manager

Global Marketing Manager – Liquid Cooling

Senior Director, HCP Marketing Lead