Brand Strategist
USCIS
Mid · Seniorfull-time$118k–$212k / yearIllinois, New York · 🇺🇸 United States
Posted: 17 hours agoSource: morningstar.wd5.myworkdayjobs.com
Director, Global Brand Strategy
Meltwater
full-time
Posted on:
Location Type: Hybrid
Location: Charlotte • District of Columbia, Illinois, North Carolina, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $145,000 - $165,000 per year
Job Level
Lead
About the role
- Build and execute a multi-year brand strategy that keeps Meltwater ahead of market and category shifts
- Shape global messaging and positioning that resonates across markets
- Showcase the value of our products through compelling and consistent communications
- Partner closely with content, field, and product marketing teams to develop strategic initiatives that uplift the brand
- Drive storytelling that connects Meltwater’s innovations with customer impact
- Track performance and report on brand health KPIs to continuously evolve our presence and drive growth
- Champion the Meltwater brand across internal and external stakeholders to ensure alignment and excellence
- Stay informed about industry trends and best practices in SaaS marketing to drive innovation and maintain a competitive edge
Requirements
- Bachelor’s degree or higher education level in Marketing or a related field
- 5–7 years of experience in brand marketing
- 2–3 years of experience in SaaS or technology industries
- Exceptional project management and organizational skills
- Strong leadership with the ability to articulate a clear and actionable vision
- Deep understanding of global brand building, audience insight, and creative execution
- Collaborative mindset with the ability to work cross-functionally and inspire teams
- Self-motivated, highly driven, and quick to learn, with a growth mindset and a strong commitment to personal and professional development
- A collaborative team player with a willingness to learn and drive initiatives forward
- Exceptional written and verbal communication skills in English.
- The ability to legally work in the country of hire is required for this position.
Benefits
- Flexible paid time off that allows you to have an enhanced work-life balance.
- Excellent medical, dental, and vision options
- 401(k) matching, life insurance, commuter benefits, and parental leave plans
- Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters.
- ClassPass corporate discount code
- Energetic work environment with a hybrid work style, providing the balance you need.
- Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand strategySaaS marketingproject managementaudience insightcreative executionperformance trackingKPI reportingstorytellingstrategic initiativesmarket analysis
Soft skills
leadershipcollaborationorganizational skillscommunicationself-motivationgrowth mindsetteam playerinspirationvision articulationadaptability
Certifications
Bachelor’s degree in Marketinghigher education in related field
