Manager, Global Brand Strategy, Consumer Engagement
Sol de Janeiro
Brand Marketing Manager
Nestle
full-time
Posted on:
Location Type: Hybrid
Location: Bridgewater • Florida, Illinois, New Jersey, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $120,000 - $150,000 per year
Job Level
Mid-LevelSenior
About the role
- Identifies consumer insights relative to assigned platform and product
- Leads all activities of assigned platform/product lines and assigned programs
- Works with Operations and Customer Strategy Team to create monthly sales forecast
- Develops and manages platform marketing and promotion budget
- Develops functional requirements for product enhancements and new products
- Determines required marketing mix to support annual/strategic plan objectives
- Provides direction and collaborates across the organization for marketing programs and literature
- Measures and monitors performance against plan and program effectiveness
Requirements
- Bachelor’s degree in business, healthcare administration, marketing, or a related discipline; MBA preferred
- 5+ years’ experience in Marketing
- Proven success in consumer-packaged goods
- Expertise in forecasting and analytics
- Adaptable to entrepreneurial environments and effective during periods of change
- Experience working with lifestyle brands a plus!
- Proven track record in driving results through business analytics, strategy development, and marketing programs
- Strong analytical skills in research assessment, business performance, and financial data
- Expertise in financial planning and P&L management
Benefits
- performance-based incentives
- competitive total rewards package
- 401k with company match
- healthcare coverage
- a broad range of other benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
forecastinganalyticsfinancial planningP&L managementmarketing mixproduct enhancementsconsumer insightsbusiness analyticsstrategy developmentperformance measurement
Soft skills
adaptabilitycollaborationleadershipcommunicationanalytical skillsstrategic thinkingresults-drivenentrepreneurial mindsetorganizational skillschange management
Certifications
Bachelor’s degreeMBA
