Brand Manager

• Lead strategic engagements from discovery through execution, collaborating with a cross-disciplinary team of UX designers, writers, developers, and project managers.
• Lead brand discovery process through stakeholder interviews, workshops, brand research, and deliverables.
• Conduct user and market research to uncover audience motivations, perceptions, and unmet needs.
• Translate insights into actionable brand strategy deliverables — such as audience personas, brand narratives, voice guidelines, user journeys, value propositions, and brand messaging strategies.
• Craft brand platforms that define mission, vision, values, personality, tone, and messaging hierarchy in conjunction with creative leads.
• Collaborate with digital strategy, content, marketing, and design teams to express the brand visually and experientially through sitemaps, wireframes, and content frameworks.
• Consider new strategic approaches that integrate AI, storytelling, and data-informed insights across channels.
• Serve as a strategic voice throughout creative development — ensuring alignment between brand intent and user experience.
• Build strong, collaborative relationships with clients — facilitating workshops, presenting ideas clearly, and guiding decisions with confidence and empathy.
• Contribute to business development by helping shape proposals, presentations, and new strategic offerings.
• Continuously identify opportunities to evolve our process and strengthen our strategic impact.

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