Interactive Strategies

Content Marketing Manager

• Support end-to-end content strategies for website redesigns and builds, including audits, research, content planning, and execution
• Translate strategy into clear page structures, wireframe copy, and draft content
• Write and edit digital content with a focus on clarity, usability, accessibility, and brand voice
• Apply SEO and web writing best practices to improve performance and findability
• Collaborate with designers to develop holistic experiences that integrate content and visual design
• Manage content workflows, timelines, and deliverables for assigned projects for internal staff and clients
• Use content management systems such as WordPress, Drupal, or Sitecore to create, manually migrate, and QA content
• Adapt to and maintain consistency across client brand voices and style guidelines
• Stay current on content trends, tools, and emerging technology, including AI, and apply learnings to client work

Digital Content Specialist

Manager

• Create multichannel and integrated digital marketing strategies that engage our clients' audience and lead to successful conversion goals (donations, lead generation, etc.).
• Build strong client relationships through effective communication and project management.
• Plan and execute robust, creative and conversion-driven email campaigns.
• Collaborate with our design and content teams to develop creative concepts and campaigns that attract and engage.
• Work with our digital advertising team to implement and track best-in-class advertising campaigns across paid social, paid search, programmatic and connected TV.
• Optimize digital marketing and fundraising campaigns to maximize ROI across channels.
• Work within the marketing team to track, analyze and develop meaningful reporting for clients and proactively recommend next steps based on past performance.
• Conduct audits of our clients' digital marketing efforts to determine past performance and set benchmarks for future efforts.
• Evaluate emerging tactics and techniques. Provide thought leadership and perspective for adoption where appropriate.
• Research and stay up to date on what’s happening in and around the industry to learn about current content trends, develop unique ideas and anticipate consumer needs.

Senior Digital Fundraising Manager

Communications

• Qualify inbound leads and build new client relationships.
• Develop thoughtful proposals and presentations that include original strategic thinking and ideas.
• Work across teams (Strategy, Design, Content, Technology & Marketing) to develop detailed and accurate project budget estimates.
• Maintain and improve the library of proposal and presentation templates, keeping them up to date and recommending improvements where appropriate.
• Maintain relationships with clients established during the new business process to foster account growth and support project teams.
• Collaborate across teams to continuously improve the use of Hubspot CRM to capture client data, track revenue, create email lists, and manage client communications.
• Lead cross-functional collaborative efforts to develop and execute annual, quarterly, and monthly marketing plans across paid, earned, and owned channels to broaden our IS brand awareness.
• Collect, interpret, and report paid campaign performance data and make optimization recommendations to executive leadership on a quarterly basis.
• Lead weekly New Business & IS Marketing meeting to keep leadership informed on all active proposals, leads, and marketing efforts.
• Own the management of the IS organic/owned content editorial calendar.
• Manage annual award and directory submissions.
• Oversee the production of website content, including case studies, blog posts, and updates to general services pages.
• Manage the planning and execution of IS-hosted webinars.
• Identify speaking opportunities where key staff can present and help raise awareness of the company with potential clients.
• Identify and attend networking events to connect with potential clients.
• Support the operations team in the planning of IS.
• Nurture partnerships with technology providers.

Digital Content Specialist

Senior Digital Fundraising Manager

Senior Manager, Strategic Communications, Growth