Interactive Strategies

Brand Manager

• Lead strategic engagements from discovery through execution, collaborating with a cross-disciplinary team of UX designers, writers, developers, and project managers.
• Lead brand discovery process through stakeholder interviews, workshops, brand research, and deliverables.
• Conduct user and market research to uncover audience motivations, perceptions, and unmet needs.
• Translate insights into actionable brand strategy deliverables — such as audience personas, brand narratives, voice guidelines, user journeys, value propositions, and brand messaging strategies.
• Craft brand platforms that define mission, vision, values, personality, tone, and messaging hierarchy in conjunction with creative leads.
• Collaborate with digital strategy, content, marketing, and design teams to express the brand visually and experientially through sitemaps, wireframes, and content frameworks.
• Consider new strategic approaches that integrate AI, storytelling, and data-informed insights across channels.
• Serve as a strategic voice throughout creative development — ensuring alignment between brand intent and user experience.
• Build strong, collaborative relationships with clients — facilitating workshops, presenting ideas clearly, and guiding decisions with confidence and empathy.
• Contribute to business development by helping shape proposals, presentations, and new strategic offerings.
• Continuously identify opportunities to evolve our process and strengthen our strategic impact.

Lead Brand Strategist

Manager

• Plan and execute robust, creative and conversion-driven email campaigns.
• Create multichannel and integrated digital marketing strategies that engage our clients' audience and lead to successful conversion goals (donations, lead generation, etc.).
• Build strong client relationships through effective communication and project management.
• Collaborate with our design and content teams to develop creative concepts and campaigns that attract and engage.
• Work with our digital advertising team to implement and track best-in-class advertising campaigns across paid social, paid search, programmatic and connected TV.
• Optimize digital marketing and fundraising campaigns to maximize ROI across channels.
• Work within the marketing team to track, analyze and develop meaningful reporting for clients and proactively recommend next steps based on past performance.
• Conduct audits of our clients' digital marketing efforts to determine past performance and set benchmarks for future efforts.
• Evaluate emerging tactics and techniques and provide thought leadership for adoption where appropriate.
• Research and stay up to date on industry trends to develop unique ideas and anticipate consumer needs.
• Contribute to growth and mentorship within the marketing team.

Email Fundraising Manager

Frontend Engineer

• Work as a Front-End Developer integrating design with front-end technology
• Be involved in all aspects of projects and provide ideas up-front
• Implement design concepts effectively without using bloated frameworks
• Focus on delivering lean, sleek web experiences with attention to user experience, quality assurance, and accessibility
• Collaborate with team members and communicate effectively
• Work under deadlines and manage multiple projects
• Learn and apply new web technologies and approaches
• Provide design accuracy and consistency, and improvise when specific design isn't provided

Lead Brand Strategist

Email Fundraising Manager

Frontend Developer