Web & Marketing Analytics Manager

Interactive Strategies

Web & Marketing Analytics Manager at Interactive Strategies analyzing client website data and supporting SEO strategies. Providing digital analytics expertise for nonprofit clients' online success.

Posted 7/13/2026full-timeWashington • District of Columbia, Washington • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Google Analytics (GA4) for data analysis and reporting, with a strong focus on digital marketing performance optimization through A/B testing and SEO strategies. Proficient in developing insights and recommendations based on data visualization tools and analytics.

Highest-signal resume keywords

Google Analytics (GA4)Data VisualizationA/B TestingSEO FundamentalsProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisGoogle Tag ManagerEvent Tag ImplementationDigital KPI MeasurementWebsite Performance Optimization

Soft Skills

Analytical SkillsCommunication SkillsClient SupportProblem-SolvingTime Management

Tools & Technologies

Google Data StudioMS ExcelGoogle SheetsMarketing Automation PlatformsE-Commerce Systems

Industry Keywords

Digital MarketingAnalyticsWebsite AnalyticsCrawling and IndexingKeyword Research

About the role

Key responsibilities & impact

Analyze website analytics data in Google Analytics (GA4) to identify key insights and opportunities for improvement across clients' digital properties and websites
Support website development strategies by analyzing clients’ web performance data and recommending new digital KPI measurement opportunities
Provide Google Analytics (GA4) support to clients, including setup and implementation, troubleshooting, and reporting
Develop and maintain reporting dashboards in Google Data Studio to provide clients with regular insights into website and marketing campaign performance
Implement reporting solutions that combine data across sources such as a client’s website, e-commerce and relationship management systems
Implement and troubleshoot Google Analytics (GA4) and other tracking pixels using Google Tag Manager
Run A/B testing and other data-driven experiments to optimize website and marketing performance
Contribute analytics and SEO expertise to new business proposals and pitches, scoping measurement approaches for prospective clients

Requirements

What you’ll need

Bachelor's degree in marketing, business, statistics, or a related field
3+ years of experience in digital marketing or analytics, with a proven track record of success
Strong analytical skills and experience working in GA4
Proficiency in tools that support data analysis and visualization such as MS Excel, Google Sheets, Google Data Studio and/or other data visualization tools
Hands-on experience implementing GA4 event tags and other third-party tagging in Google Tag Manager
Understanding of SEO and AEO/GEO fundamentals including crawling and indexing, keyword research and analysis, and on-page optimization
Experience with A/B testing and other data-driven experiments to optimize website and marketing performance
Familiarity with marketing automation platforms such as HubSpot, EveryAction, Marketo, or similar and using data to inform digital marketing campaigns
Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously
Excellent communication skills, with the ability to clearly and effectively communicate insights and recommendations to clients and internal stakeholders
We are open to this being a remote position.
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Benefits

Comp & perks

Company-sponsored health, vision and dental insurance
Pre-tax Flexible Spending Account (FSA)
Profit sharing
4 weeks of vacation/sick time from day one; 5+ weeks at year 3
Company-paid short-term and long-term disability
Company-paid life and AD&D insurance
11 paid holidays
401k with company match
New business referral bonus
Professional development opportunities
Flexible work schedule
Pre-tax DC Metro SmartBenefits