Senior Manager, Content & Brand Strategy
Preferred Apartment Communities
Brand Strategist
USCIS
full-time
Posted on:
Location Type: Hybrid
Location: Chicago • Illinois, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $117,850 - $212,150 per year
Job Level
Mid-LevelSenior
About the role
- Develop and refine brand positioning, value propositions, and messaging frameworks that resonate with key audiences.
- Translate strategic concepts into practical messaging toolkits and enablement resources used across campaigns, sales, and marketing materials.
- Ensure consistency and alignment of brand voice and story across all touchpoints.
- Partner closely with integrated campaign and creative/design teams to activate brand strategy through multi-channel campaigns and brand initiatives.
- Review campaign briefs, content, and creative assets to ensure they ladder up to brand strategy.
- Collaborate with product marketing to adapt messaging for specific products, audiences, and go-to-market programs.
- Partner with audience strategy and insights teams to conduct and synthesize competitive, audience, and market research to inform brand positioning decisions.
- Identify opportunities for differentiation and new messaging angles based on trends, customer needs, and market dynamics.
- Support the development and evolution of brand architecture, ensuring clarity and cohesion across products, sub-brands, and solutions.
- Provide strategic guidance on product naming to ensure consistency and clarity across the portfolio.
- Contribute to brand guidelines and governance to maintain a unified global brand presence.
- Help define and track key brand health metrics and campaign effectiveness.
Requirements
- 5–8 years of experience in brand strategy, integrated marketing, product marketing, or related roles.
- Proven ability to craft positioning, messaging, and value propositions — and translate them into actionable marketing assets.
- Strong cross-functional collaboration skills; experience partnering with creative, campaigns, and product marketing teams.
- Excellent research, storytelling, and communication skills, with a knack for simplifying complex ideas and being mindful of compliance.
- Experience with brand architecture, naming frameworks, and product portfolio strategy preferred.
- Experience working in a matrixed, global organization preferred.
- Background in financial services or other B2B regulated entity a plus.
Benefits
- 75% 401k match up to 7%
- Stock Ownership Potential
- Company provided life insurance - 1x salary + commission
- Comprehensive health benefits (medical/dental/vision) including potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages
- Additional medical Wellness Incentives - up to $300-$600 annual
- Company-provided long- and short-term disability insurance
- Trust-Based Time Off
- 6-week Paid Sabbatical Program
- 6-Week Paid Family Caregiving Leave
- Competitive 8-24 Week Paid Parental Bonding Leave
- Adoption Assistance
- Leadership Coaching & Formal Mentorship Opportunities
- Annual Education Stipend
- Tuition Reimbursement
- Charitable Matching Gifts program
- Dollars for Doers volunteer program
- Paid volunteering days
- 15+ Employee Resource & Affinity Groups
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand strategyintegrated marketingproduct marketingpositioningmessagingvalue propositionsbrand architecturenaming frameworksmarket researchcampaign effectiveness
Soft skills
cross-functional collaborationstorytellingcommunicationsimplifying complex ideasstrategic guidanceresearch skillsmindfulness of compliance
