Medtronic

Manager, ASC Integrated Marketing

Medtronic

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $160,000 per year

Job Level

Mid-LevelSenior

About the role

  • Develops and implements enterprise-wide, integrated marketing programs and campaigns.
  • Develops the business case, strategies, budgets, executions, measurement and ongoing enhancements to meet the company's reputational and growth objectives.
  • Leads sponsorship and/or partnership strategies, including concepting, evaluation, creation and activation efforts.
  • Oversees the creation of all types of content to achieve Medtronic's reputational and messaging aims.
  • Utilizes omni-channel marketing models incorporating paid, owned, earned and shared content strategies.
  • Develops reputational KPI's, listening tools and the strategies for tracking and measuring program impact on reputation on a corporate, regional or global basis.
  • Leverages insights to strengthen programs and build new strategies.
  • Builds and maintains stakeholder contact programs and databases to directly connect and share MDT's point of view and insight to the right audiences.
  • PROGRAM MANAGEMENT CAREER STREAM: Program Managers and Directors focus on tactical, operational activities for a major program (example: Enterprise Ambulatory Surgery Center Strategy) with broad or ongoing impact.
  • Levels within the program management career stream typically accomplish program objectives through matrixed employee teams and / or vendors who are not direct reports but for which the incumbent has direct accountability to lead.
  • The majority of time is spent overseeing their area of responsibility, managing program/team performance, communicating project and operational developments, planning, prioritizing and / or directing the responsibilities of program team members.
  • Goal achievement is typically accomplished through performance of program team members.
  • DIFFERENTIATING FACTORS Autonomy: Manages one or more small-scale, developed or mature programs with well-defined program plans and delivery methodologies. Is accountable for overall program process, performance, and customer satisfaction.
  • Organizational Impact: Provides input to establishing program objectives, timelines, milestones, and budgets . Recommends new policies and procedures that affect program management.
  • May have budget accountability for one or more programs.
  • Program decisions are generally made only after consultation with higher level management.
  • Innovation and Complexity: Problems faced are difficult, and require detailed information gathering, analysis and investigation to understand the problem. Problems typically impact multiple workstreams, departments or specialties . Modifies programs management processes to improve program.
  • Communication and Influence: Communicates and leads meetings with internal and external customers and vendors, conducts briefings to higher level management team. Solves issues through information exchange, influence and active persuasion without direct exercise of command to gain cooperation of other parties on program execution plans.
  • Leadership and Talent Management: May lead, direct and review the work of a team of professionals and/or vendors who exercise latitude and independence in their assignments. Direct involvement in daily tasks necessary for successful program execution. Not directly responsible for hire or fire decisions and people management.
  • Required Knowledge and Experience: Requires practical knowledge in leading and managing the execution of processes, projects and tactics within one job area. Typically has advanced knowledge and skills within a specific technical or professional discipline with understanding of the impact of work on other areas of the organization.
  • Requires a Baccalaureate degree (or for degrees earned outside of the United States, a degree which satisfies the requirements of 8 C.F.R. § 214.2(h)( 4)(iii)(A) and minimum of 5 years of relevant experience, or advanced degree with a minimum of 3 years of relevant experience)

Requirements

  • Requires practical knowledge in leading and managing the execution of processes, projects and tactics within one job area.
  • Typically has advanced knowledge and skills within a specific technical or professional discipline with understanding of the impact of work on other areas of the organization.
  • Requires a Baccalaureate degree (or for degrees earned outside of the United States, a degree which satisfies the requirements of 8 C.F.R. § 214.2(h)( 4)(iii)(A) and minimum of 5 years of relevant experience, or advanced degree with a minimum of 3 years of relevant experience)