Senior Marketing Director, Renal Denervation
Medtronic
Senior Market Development Manager – Pelvic Health
Medtronic
full-time
Posted on:
Origin: • 🇺🇸 United States • North Carolina
Visit company websiteSalary
💰 $127,200 - $190,800 per year
Job Level
Senior
About the role
- Identify unique local market opportunities to increase therapy and product awareness
- Create and implement guideline directed co-marketing programs based on market needs including digital, social, direct mail, print, email, and TV
- Develop and maintain relationships with sales organization, HCPs and key practice or hospital staff
- Design and develop innovative content and assets for patient and HCP programs (flyers, handouts, digital content) to support campaigns and events
- Partner with Marketing, Medical Education, Compliance, and Sales teams to align on business strategies, ensuring cohesive and impactful program delivery
- Conduct patient education seminars and community outreach programs in partnership with HCPs and territory sales team
- Work in close partnership and communicate regularly with sales management and sales reps to maintain consistency in program targets and scope
- Act as a resource for leadership and field teams, providing strategic insights for therapy penetration and growth
- Track, measure, analyze and report marketing program impact to key internal and external stakeholders
- Understand the dynamic market needs and identify opportunities for future awareness campaigns
- Comply with all applicable laws and regulations, the AdvaMed Code of Ethics on Interactions with Healthcare Professionals, and company policies
- Travel to meet with HCPs and customer representatives to discuss marketing initiatives (40-50% travel)
- Remote, field-based position reporting through the marketing function (no direct reports)
Requirements
- Bachelor’s degree required
- Minimum of 7 years of experience in sales and/or marketing (or advanced degree with a minimum of 5 years of experience)
- Minimum of 7 years of experience in sales and/or marketing
- MBA (nice to have)
- Healthcare, pharma, or medical device experience (nice to have)
- Strong project and stakeholder management skills with a proven track record of leading cross-functional initiatives
- Experience catering messages and presentations to varied audiences, from peers to c-suite
- Proficiency in segmentation & targeting and definition of stakeholder specific value propositions
- Experience with agile marketing methodologies
- Experience launching digital campaigns
- Disease state understanding of urinary and bowel voiding dysfunctions
- Proficient understanding of medical device regulatory and compliance guidelines
- Project management experience
- Solid experience in a large corporate environment with a complex matrix culture
- Ability and willingness to travel 40-50%
