Senior Customer Engagement Manager
Kaplan Test Prep
Senior Marketing Specialist – CRM, Device & Portfolio Product Marketing
Medtronic
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $103,200 - $154,800 per year
Job Level
Senior
About the role
- Develop and execute comprehensive product marketing and communications plans across multiple channels including promotional activities, digital media, campaigns, and sales initiatives to advance our value proposition and drive US adoption of CRM Device Manager Portfolio products
- Articulate return on marketing investment of programs and tactics, tracking metrics and optimizing performance to reinforce the value of investment.
- Act as a consultant for the Patient Care Systems Functional Unit to help guide decisions related to customer preferences, messaging, market needs, and broad-based Device Manager Portfolio strategy.
- Partner closely with Medtronic global PCS marketing partners to enable global expansion and adoption of Device Manager Portfolio products.
- Communicate marketing programs, launch timelines and expectations, and opportunities for best practice sharing.
- Act as a point of expertise for information on the product, target market and competitors – gather competitive intel and execute campaigns drive Medtronic brand preference.
- Develop Key Opinion Leader (KOL) relationships, lead customer meetings, and gain physician input that can be used to build advocates and influence CRM remote monitoring strategy.
- Support the development of programs to educate and train physicians, hospital personnel and Medtronic staff on product utilization.
- Support ongoing sales training and new hire training as needed.
- Work with a patient-first mindset and advocate to address the unmet needs of patients and clinicians.
- Present to key members of the leadership team around marketing initiative status’, product launch metrics and opportunities for growth
- Monitor adoption trends and make recommendations for deeper penetration by partnering with US business leaders.
Requirements
- Bachelor’s degree required; MBA preferred
- Minimum of 4 years of relevant experience in marketing in medical device or pharmaceutical industry or deep knowledge of those industries’ key audiences.
- Communication Skills: excellent written, verbal, and interpersonal communication skills.
- Experience translating business objectives into effective marketing initiatives
- Prioritization: Ability to balance a portfolio of products, working effectively with multiple product owners and driving multiple successful initiatives simultaneously.
- Analytical Skills: strong ability to analyze complex data and market trends. Has good working knowledge of office suite software (Excel, Powerpoint, Forms, etc.)
- Leadership Skills: proven ability to lead and influence cross-functional teams.
- Travel: willingness to travel up to 25% of the time for market visits, customer engagement, and internal meetings.
