Vice President, Business Services
Model N
Senior Director, Patient Marketing
Cogent Biosciences
full-time
Posted on:
Origin: • 🇺🇸 United States • Massachusetts
Visit company websiteSalary
💰 $250,000 - $290,000 per year
Job Level
Senior
About the role
- Lead development and execution of U.S. patient marketing strategy for bezuclastinib across three indications (Non-Advanced Systemic Mastocytosis, Advanced Systemic Mastocytosis & Gastro-intestinal Stromal Tumors)
- Shape and deliver compelling patient experiences with emphasis on digital innovation, engagement, and activation
- Design and implement integrated digital ecosystem (websites, search, social, CRM, digital media) to support education, activation, onboarding, and adherence
- Design hyper-personalized modular content plans customized for target audiences
- Develop patient-specific materials for field distribution (branded brochures, treatment initiation kits, doctor discussion tools)
- Establish foundational metrics/KPIs for patient marketing initiatives pre- and post-launch and optimize performance in real-time
- Lead patient segmentation and journey mapping to inform content strategy and audience targeting
- Collaborate with patient advocacy to ensure materials reflect patient needs, voices, and lived experiences
- Lead development and execution of patient advisory boards
- Partner with market access and HUB teams to build messaging and support tools addressing affordability, reimbursement, and treatment continuity
- Consult on development of patient support programs and create resources to enhance engagement and outcomes
- Manage and coordinate agencies of record, external vendors, and internal departments including marketing, analytics, operations, legal, regulatory, medical affairs, compliance, and IT
- Align cross-functional stakeholders to ensure consistency and compliance
- Continuously optimize strategies to improve customer engagement and education of disease and product
- Demonstrate leadership with internal teams to elevate effectiveness of patient-directed programs and share best practices
Requirements
- Bachelor’s Degree required, MBA or other advanced degree preferred
- Systemic Mastocytosis (or relevant rare disease) preferred (knowledge of current competitive landscape, therapies and practices & patient journey)
- Minimum 8 years of progressive experience in the Pharmaceutical/Biotech industry in Patient Marketing, Marketing, Sales, preferably in both small and large companies
- Demonstrate confidence and comfort in dealing with executive leadership
- 5 years of Brand and/or Patient Marketing specifically with recent in-depth experience in commercialization in the US
- Comfortable engaging with KOLs & Patient Advocacy groups
- Experience as a team/people leader a plus
- Recent (1-3 years) rare disease and/or oncology launch experience strongly preferred
- Demonstrated analytical skills and the ability to think strategically and solve problems
- Outstanding project management skills and experience managing multiple vendors and agency partners and ability to effectively manage multiple competing priorities simultaneously
- Proven track record of working effectively with regulatory, legal and medical teams in approval of promotional materials
- Significant experience in managing budgets including assessing level of investment, tactical planning, budget allocation, timely initiation of projects and billing to keep on track against planned targets
- Some travel required (up to 25%)
- Location: Boston, MA (surrounding areas) required
