MeBe

Marketing, Lead Generation – ABA Community Outreach

MeBe

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Salary

💰 $75,000 - $85,000 per year

Job Level

Senior

About the role

  • Execute a multi-channel marketing outreach strategy to generate qualified ABA referrals leveraging MeBe’s systems, tools and assets.
  • Manage the referral campaign calendar, ensuring each site launches 3 campaigns per month: email campaign, postcard drop and drop-off campaign.
  • Manage and assign a catalog of branded assets, and project manage the creation of new assets aligned with MeBe’s brand guidelines.
  • Order resources to fulfill campaigns and manage spending responsibly.
  • Track and adjust campaign workflows across regions to optimize reach and effectiveness.
  • Develop and roll out a MeBe Evangelist Program to promote local brand advocacy through strategic in-person engagements.
  • Administer and optimize Monday.com CRM workflows, ensuring accurate documentation of outreach, follow-ups, and lead status to generate reports and dashboards.
  • Ensure high-quality data in Monday.com CRM by conducting audits of monthly email and postcard campaigns.
  • Complete PostGrid direct mail campaigns, ensuring timely and accurate monthly postcard drops and clean data updates.
  • Maintain and improve systems infrastructure for effective outreach, tracking, and reporting across the referral lifecycle.
  • Provide monthly progress updates to the Senior Leadership Team, reporting on specific KPIs.
  • Manage BDSs activity to qualify referral contact information and achieve weekly outreach goals to key personas: pediatricians, psychologists, daycares, and schools.
  • Collaborate with Site Directors and internal stakeholders to align local outreach with care availability and service lines.
  • Organize and project manage in-person events, including drop offs, lunch and learns, and networking events for referrers, parents and MeBe families.
  • Build lists of targeted Facebook and LinkedIn groups and post weekly on MeBe's Facebook, LinkedIn and Instagram to grow brand visibility.
  • Ensure BDSs meet their weekly LinkedIn and Facebook posting quota and manage brand awareness activity on Reddit.
  • Implement Yelp and Google review growth strategies, monitor and engage with reviews and online feedback.
  • Establish clear KPIs for campaigns and the team; regularly report on performance and adjust outreach strategies based on data.
  • Recruit, manage, and mentor the Business Development Specialist (BDS) team; deliver ongoing training, support, and performance feedback.

Requirements

  • 3+ years of experience in referral generation, business development, and sales leadership
  • Deep CRM operations experience, to build and manage outreach intiatives and performance
  • Strong familiarity with tools; Monday.com CRM, PostGrid, Facebook, LinkedIn, Canva or comparable
  • Demonstrated success in referral generation, campaign execution, and performance tracking
  • Excellent technical, organizational, analytical, and communication skills
  • Experience in ABA therapy, pediatric services, or behavioral healthcare preferred
  • Hands-on, results-driven approach and expertise in sales operations and marketing campaign execution