Macfor

Content Marketing Manager

• Plan and develop content for Facebook, Instagram, LinkedIn, TikTok and YouTube (captions, threads, short scripts, polls, calls-to-action);
• Create monthly content plans, editorial calendars and publishing workflows aligned with business objectives;
• Write articles, educational posts, case studies and blog pieces with a focus on SEO and audience relevance;
• Draft ads, landing pages, marketing emails and institutional materials (brochures, presentations, press releases);
• Develop scripts for corporate videos, campaigns, testimonials and social media content;
• Adjust tone, format and depth according to channel, persona and objective (B2B, B2C, technical, emotional);
• Present content performance metrics and use data to optimize future productions.

Content Analyst – Mid-Level

Designer

• Create static and animated assets for branding and performance campaigns (posts, stories, reels, ads, presentations);
• Develop simple motion graphics: intros, transitions, and animated elements for social channels and short-form videos;
• Ensure visual adherence to each client's brand guidelines and strategy;
• Collaborate with copywriters and the social media team in content production;
• Adapt assets for different channels (Instagram, Meta Ads, TikTok, Google, presentations).