Macfor

Financial Planning and Analysis

• Conduct market analyses, benchmarking, interviews, and data analysis to understand the competitive landscape and audience needs;
• Develop brand positioning, messaging architecture, content pillars, and creative guidelines based on insights;
• Prepare the integrated communication plan (channels, phases, budget, KPIs) that will guide all brand actions;
• Produce inspiring and objective briefs for creative, media, and content teams, ensuring alignment with the strategy;
• Supervise and mentor strategy/planning analysts, elevating the quality of analyses and insights produced;
• Monitor performance, lead post-campaign results analyses, and propose continuous optimization plans.

Strategic Planning Manager

Affiliate Manager

• Act as a Business Partner with a focus on people, culture, development, and performance;
• Work in direct partnership with Operations Management, acting as the link between people, operations, and leadership;
• Maintain and strengthen a healthy, mature organizational culture aligned with the agency’s strategy;
• Support operational decisions, processes, and rituals with a human-centered, strategic, and data-informed perspective;
• Design and lead development initiatives, training programs, and leadership development;
• Manage onboarding and the employee lifecycle, maintaining continuous interface with leadership;
• Build, monitor, and analyze metrics, KPIs, and targets related to people, behavior, and performance;
• Develop indicators for engagement, adherence to operational culture, and behavioral development;
• Structure development metrics by career track and level;
• Track and analyze team-level performance, going beyond individual evaluations;
• Translate qualitative aspects (behavior, demeanor, collaboration, and professional maturity) into measurable and trackable indicators to support leadership decision-making.