Growth Marketing Manager – Volunteer
Passion for Life, Inc.
Growth Marketing Manager
M3 USA
full-time
Posted on:
Location Type: Remote
Location: Remote • Pennsylvania, Washington • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Drive patient recruitment through SEO, referral networks, paid acquisition, social, community partnerships, and patient advocacy channels
- Develop and execute acquisition strategies that align with patient segmentation, health literacy levels, and condition-specific needs
- Build and optimize onboarding flows and lifecycle journeys that increase trust, retention, and conversion from awareness through trial enrollment
- Partner with product, clinical operations, and patient support teams to create feedback loops between patient behavior, engagement data, and outreach strategy
- Plan, launch, and optimize programmatic job campaigns (e.g., Joveo, Appcast) to maximize qualified applicant volume and efficiency.
- Own strategy and execution for Google Ads (core platform for search and digital media), and paid social across LinkedIn, Facebook, Instagram, Snapchat, TikTok
- Manage display, online video, streaming/OTT/CTV, and streaming audio to drive high-intent traffic and completed applications.
- Partner with TA stakeholders to align media mix, budget pacing, and creative/messaging to applicant conversion KPIs.
- Institutionalize playbooks for job taxonomy, bidding strategies, feed hygiene, geo/geo-fencing, dayparting, A/B testing, and landing page/apply flow conversion.
- Serve as a consultative partner to People/TA leadership; translate market dynamics and platform signals into clear recommendations.
- Partner with product/analytics to enhance dashboards tracking BU-specific KPIs.
- Design and execute A/B tests across landing pages, consent/apply flows, CTAs, onboarding, and creative variants.
- Collaborate with analytics, engineering, and martech to strengthen tracking, attribution, audience targeting, and personalization across touchpoints and funnels.
- Partner with martech lead to evaluate and manage tools that enhance performance, measurement, and reporting across both BUs.
- Work closely with content, design, sales/BD, TA, and external partners to ensure plan-of-record execution and outcomes.
Requirements
- 5–7 years in growth/performance/lifecycle marketing; recruitment marketing and/or healthtech exposure strongly preferred.
- Advanced Google Ads; expert paid social (LinkedIn, Facebook, Instagram, Snapchat, TikTok); programmatic jobs (Joveo, Appcast); working knowledge of SEO and CRO.
- Analytics and experimentation tools (e.g., GA, Looker/Data Studio, tag managers, A/B testing); marketing automation a plus.
- Comfort operating in compliance-sensitive environments (healthcare) and outcome-driven TA funnels (recruitment marketing).
- Proven ability to execute in a shared services setting, balancing priorities across multiple stakeholders and companies.
- Crisp, executive-ready written and verbal updates; ability to translate complex data into business decisions.
Benefits
- Health and Dental
- Life, Accident and Disability Insurance
- Prescription Plan
- Flexible Spending Account
- 401k Plan and Match
- Paid Holidays and Vacation
- Sick Days and Personal Day
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOGoogle Adspaid socialprogrammatic jobsA/B testinganalyticsCROmarketing automationpatient recruitmentlifecycle marketing
Soft skills
communicationcollaborationconsultativeexecutive communicationdata translationprioritizationstrategic thinkingadaptabilityproblem-solvingstakeholder management
